Growth Marketing Manager

Orlo Tech; Birmingham; Hybrid; GBP 35,000 - 65,000; Full time

Job summary

An innovative company in Birmingham is seeking a Growth Marketing Manager to drive customer acquisition and retention. This role is pivotal for developing data-driven campaigns that enhance user engagement and revenue. The ideal candidate will thrive in a collaborative environment, leveraging analytics tools to optimize marketing strategies. With a focus on the public sector, this position offers the chance to make a significant impact on community services. Join a team that values creativity and results, and enjoy a flexible work environment that supports professional growth.

Benefits

Competitive salary

Performance-based bonuses

Flexible work hours

Remote work options

Professional development opportunities

Access to industry events

Collaborative work environment

Focus on work-life balance

Qualifications

• 3+ years in growth marketing, ideally in a SaaS environment.
• Strong analytical mindset with expertise in performance marketing tools.

Responsibilities

• Design and execute multi-channel growth marketing strategies.
• Track KPIs and provide insights to improve campaign performance.

Skills

Growth Marketing

Data Analysis

Campaign Management

Performance Marketing Tools

Project Management

Communication Skills

Tools

Google Analytics

Semrush

HubSpot

Job description

The next step in your marketing career begins here.

Growth Marketing Manager

Full-time | Birmingham | Hybrid

Who are Orlo?

Founded in Birmingham in 2012, Orlo has become the largest Social Media Management Platform in the UK, serving over 400 customers and managing millions of digital conversations annually. Orlo has focused on the Public Sector, driven by our vision “To build stronger and more resilient communities.” Our technology is now used by public sector organisations across the UK to enhance outcomes for citizens. Our platform empowers users to manage all their outbound and inbound messages from a single, convenient inbox, enabling them to concentrate on what truly matters – improving public sector services.

What are our values?

• We graft
• We give a sh*t

What’s the Growth Marketing Manager role all about?

We are looking for an innovative and results-driven Growth Marketing Manager to join our team. This role is key in driving customer acquisition, engagement, and retention through data-driven campaigns and strategies. If you thrive on collaboration, problem solving and marketing strategy you will love this role.

What are the key responsibilities?

• Design and execute multi-channel growth marketing strategies to drive user acquisition and revenue
• Identify and prioritise high-impact growth opportunities through data analysis and market research
• Create and oversee performance-driven campaigns across all demand generation functions
• Develop and refine advertising strategies on platforms such as Google, LinkedIn, and Facebook
• Analyse and optimise the marketing funnel to improve conversion rates at every stage
• Track key performance indicators (KPIs) and provide actionable insights to improve campaign performance
• Leverage analytics tools including Google Analytics, Semrush & HubSpot to measure ROI and inform strategy
• Partner with sales, product, and customer success teams to align marketing efforts with business objectives
• Lead cross-functional initiatives to support go-to-market strategies for new features and products
• Ensure campaigns reflect Orlo’s values and strengthen our brand identity
• Stay ahead of industry trends to position Orlo as a thought leader in SaaS and the Public Sector

What would Orlo love from you?

• 3 years experience in a growth marketing role within a SaaS environment, preferably with experience in marketing to the Public Sector
• Experience building and delivering campaigns based around a focused value proposition
• Strong analytical mindset with expertise in performance marketing tools and platforms
• Excellent project management and communication skills

What will you get?

• Competitive salary and performance-based bonuses
• Flexible work hours and remote work options
• Professional development opportunities and access to industry events
• A collaborative and inclusive work environment with a focus on work-life balance

How to apply

If you are a growth marketing enthusiast with a knack for creating impactful content and a deep understanding of the public sector landscape, we’d love to hear from you. Please submit your CV, a cover letter, and an example of some of your best work to [e-mail] or hit apply below.