Growth Marketing Leader: Subscriptions & Brand

VanRath; Omagh; On-site; GBP 70,000 - 90,000; Full time

Job summary

VanRath seeks a Head of Marketing in Omagh to develop and own the marketing and communications strategy across digital, brand, content and events. This hands-on leadership role will drive campaigns across multiple platforms and brands to strengthen the subscription base and commercial growth.

You will collaborate with Commercial, Editorial and Digital teams, travelling to other group offices as required, and report to senior stakeholders.

Qualifications

• Bachelor’s degree in marketing, digital marketing, or a related discipline.
• 3–5+ years in senior marketing roles with leadership experience.
• Proven track record growing subscriptions and digital revenue.
• Experience with analytics and optimization tools.
• Strong communication and stakeholder management.

Responsibilities

• Develop and execute the marketing and communications strategy across brands.
• Grow the subscriber base and engagement.
• Lead the development of a title as a brand, focusing on subscriptions and awareness.
• Oversee the awards programme end-to-end from planning to delivery.
• Develop and manage the digital marketing and web strategies.
• Provide the Commercial team with materials and insights to support sales.
• Collaborate with Commercial, Editorial and Digital teams to deliver campaigns.
• Monitor performance metrics and maximise ROI.

Skills

Digital marketing

SEO

Conversion optimisation

Content strategy

Project management

Stakeholder management

Data-driven decision making

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics GA4

Google Tag Manager

Google Ads

Klaviyo

Power BI

Looker Studio

Job description

VanRath seeks a Head of Marketing in Omagh to develop and own the marketing and communications strategy across digital, brand, content and events. This hands-on leadership role will drive campaigns across multiple platforms and brands to strengthen the subscription base and commercial growth.

You will collaborate with Commercial, Editorial and Digital teams, travelling to other group offices as required, and report to senior stakeholders.