Growth Marketing Lead

Abel & Cole; Greater London; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

33 days inclusive of bank holidays

Free box of fruit and veg weekly

Up to 35% discount on Abel & Cole&apos

Cycle to Work Scheme

Contributory pension scheme

Grant on team sports

Hybrid working environment

Job summary

Abel & Cole in the United Kingdom is seeking a Growth Marketing Lead to drive strategic growth across direct mail, PPC, SEO, and website conversion. You will lead two channel specialists, manage a £3m budget, and partner with internal teams to deliver end-to-end campaigns from insight to execution.

The role offers a hybrid working pattern with 2 days in the office per week and a competitive benefits package, including pension, health schemes, and staff discounts.

Qualifications

• Proven success driving new customer growth within a DTC or subscription-based business.
• Strong expertise across customer acquisition channels, particularly PPC, SEO and conversion rate optimisation.
• Experience partnering with Product and Digital teams to improve website performance and customer journeys.
• Excellent communication and influencing skills, able to bring stakeholders together around a clear plan.
• A collaborative leader who enjoys developing people, challenging thinking and creating high-performing teams.

Responsibilities

• Leading new customer strategy across Direct Mail, Door Drop, PPC, Affiliate Marketing, Referrals, Website Conversion and Outbound Calling.
• Own performance reporting and (£3m) budget management, balancing commercial results with long-term growth opportunities.
• Team leadership and coaching of two channel specialists, helping them deliver their full potential while driving exceptional results.
• Lead a culture of testing, learning and optimisation, building the evidence and confidence needed to deliver ambitious customer acquisition targets.
• Turn data and insight into actionable recommendations, influencing and consulting stakeholders and securing alignment behind growth initiatives.
• A key member of our SEO project team, improving discoverability and helping more customers find Abel & Cole.
• Work closely with our inhouse designers, copywriters, analysts and digital specialists to deliver innovative campaigns and exceptional customer experiences.

Skills

PPC

SEO

CRO

Budget management

ROI reporting

P&L

Team leadership

Job description

Who we are?

Abel & Cole has pioneered organic, ethical and sustainable food delivery for over 30 years. Doing things better is our bread and butter: from replacing single-use plastic bags with reusable delivery boxes, to finding alternatives to plastic long before it hit the headlines. We are proud to be B Corp certified, recognising our commitment to putting people and planet before profit while continuing to challenge ourselves to do business in the most positive way possible.

We are a team of almost 600 people and believe our people make the difference. We recognise, develop and promote from within, and trust people to bring ideas that help our entrepreneurial spirit thrive.

Want to see more?

Check us out at: www.abelandcole.co.uk, https://bcorporation.net/directory/abel-cole, and Instagram

Role Summary:

We are looking for a strategic and commercially minded Growth Marketing Lead to play a pivotal role in the next stage of Abel & Cole's growth. This is an exciting opportunity for someone who thrives on finding new opportunities, testing bold ideas, and turning insight into action.

Leading a team of two channel specialists, you'll optimise some of our most important growth levers. We are a team of 25 marketeers with a full inhouse creative team, so you’ll see your work from end to end. You’ll partner with some agencies to help us strategize and execute our above the line plan. From data and insight, concept, execute and deliver, you have full end to end responsibility.

If you love uncovering opportunities, balancing challenging the status quo versus having a tried and tested plan, and seeing your ideas deliver measurable results, this role offers the chance to make a real impact in a purpose-led brand.

Key Responsibilities & Objectives:

• Leading new customer strategy across Direct Mail, Door Drop, PPC, Affiliate Marketing, Referrals, Website Conversion and Outbound Calling.
• Own performance reporting and (£3m) budget management, balancing commercial results with long-term growth opportunities.
• Team leadership and coaching of two channel specialists, helping them deliver their full potential while driving exceptional results.
• Lead a culture of testing, learning and optimisation, building the evidence and confidence needed to deliver ambitious customer acquisition targets.
• Turn data and insight into actionable recommendations, influencing and consulting stakeholders and securing alignment behind growth initiatives.
• A key member of our SEO project team, improving discoverability and helping more customers find Abel & Cole.
• Work closely with our inhouse designers, copywriters, analysts and digital specialists to deliver innovative campaigns and exceptional customer experiences.

Essential Skills and Experience:

• Proven success driving new customer growth within a DTC or subscription-based business.
• Strong expertise across customer acquisition channels, particularly PPC, SEO and conversion rate optimisation.
• Experience partnering with Product and Digital teams to improve website performance and customer journeys.
• Excellent communication and influencing skills, able to bring stakeholders together around a clear plan.
• A collaborative leader who enjoys developing people, challenging thinking and creating high-performing teams.
• Commercially driven, with experience managing significant budgets and confidently reporting on ROI and P&L performance.

What we offer

This is a full-time position working Monday to Friday, 37.5 hours per week. Our core working hours are 9.00am - 5.30pm, however, we offer flexibility. You will be based in our Puntey office but we have a hybrid working environment, with two days in the office required, on site, per week.

• 33 days inclusive of bank holidays (FTE)
• A free box of fruit and veg every week
• Up to 35% discount on A&C products
• Cycle to Work Scheme
• Contributory pension scheme
• Grant on team sports
• Up to £55,000 per annum (FTE), depending on experience

Abel & Cole promotes equal opportunities for all employees. We want our employees to feel they can be themselves at work and develop their talents to the full. Members of staff are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.

To support Abel & Cole’s commitment to inclusion and diversity, we ask that you remove all personal details from your CV. This includes removal of home address, D.O.B and place of education.