Copywriter

Abel Cole; Greater London; On-site; GBP 28,000 - 35,000; Full time

Benefits offered by this job

Salary up to £35,000 per annum (FTE)

33 days holiday

Free box of fruit and veg every week

Up to 35% discount on Abel & Cole

Cycle to Work Scheme

Contributory pension scheme

Job summary

Abel & Cole is seeking a creative Copywriter to strengthen our brand connection through engaging, omnichannel copy. You’ll join our in-house marketing team, collaborating with marketers to boost customer loyalty and bring ideas to life—from seasonal catalogues to gift activities.

You will meet monthly immersion days with farmers and engage with product teams to understand what makes them special. The role reports to the Brand & Content Lead and requires a minimum of 2 days per week in our Fulham

Qualifications

• Compelling storyteller with creative flair and brand-aligned copywriting.
• Experience writing across channels including print and digital for omnichannel campaigns.
• Strong editing and quality control to maintain on-brief, on-brand output.
• Knowledge of SEO-friendly digital copy and UX best practices.

Responsibilities

• Drive brand loyalty through storytelling across digital and print channels.
• Collaborate with other creatives to develop engaging, commercially effective concepts for loyalty.
• Edit contributions from freelancers and internal writers to high standards.
• Deeply understand Abel & Cole's mission, values, and tone of voice.
• Know audience segments to tailor content and prioritise briefs.
• Manage multiple briefs across two-week sprints and deliver on time.
• Stay updated on content trends and competitive activity.
• Pursue training opportunities to enhance tone of voice, UX, and SEO.

Skills

Storytelling

Creative flair

Brand guidelines

Omnichannel copy

SEO copy

AI-assisted writing

Editorial eye

Deadline management

Team collaboration

Workload management

Job description

Who are we?

Abel & Cole has pioneered organic, ethical and sustainable food delivery for over 30 years. Doing things better is our bread and butter; from saving over 60 million plastic bags by using reusable boxes for our food deliveries, to finding alternatives to plastic long before it hit the headlines. We are forever challenging ourselves to find the most positive way to do business and want everyone to eat organic because it's one way to save the future. It's these values that enabled us to become B Corp certified; an optional audit we've gone through to recognise how we put people and planet before profit, as well as help us find room for further improvement.

We're looking for more people to join our team of almost 600, to share our passion for doing the right thing even bigger and better than we do already. In a fast paced and competitive market, we know it's our people who make the difference. We've learnt how important it is to recognise, develop and promote from within; and that trusting people lets them come up with the best ideas and that helps our entrepreneurial spirit to thrive.

Want to see more?

Check us out at: www.abelandcole.co.uk, https://bcorporation.net/directory/abel-cole, and Instagram

Role Summary

We're looking for a creative, energetic Copywriter to help us deepen our customer's connection to our brand. You'll join our in-house creative team in the Marketing department and collaborate closely with a squad of marketers focused on improving customer loyalty. For this, your creative ideas will feed into our loyalty strategy, and you'll bring them to life with engaging copy that keeps current shoppers coming back week after week. From enticing seasonal catalogues to surprise gifts, you'll play a key role in delivering buckets of joy to our customers. You'll also get to know the brilliant people behind our products as you attend monthly Buying immersion days and visit our farmers to see first-hand what makes them so special.

The role reports into the Brand & Content Lead, and is based in our Head Office in Fulham. We expect a minimum of 2 days per week in the office for this role.

Responsibilities

• Drive brand loyalty through storytelling across both digital and print, from catalogues and weekly newsletters to email and SMS campaigns and much more!
• Collaborate with other creatives to ideate exciting and commercially effective concepts that shape our joy-led loyalty strategy
• Edit the work of contributors to our high standards – whether that's from our freelance roster, or our very own internal experts
• Have a thorough understanding of Abel & Cole's mission, brand values, and tone of voice principles
• Have a thorough understanding of Abel & Cole's audience segments, using this information to focus all content
• Get stuck into an exciting range of briefs, juggling multiple projects throughout our two-week sprints to deliver them on time and to our high-quality standards
• Proactively stay abreast of content industry updates, competitor activities, and inspirational case studies
• Make the most of training opportunities to help develop your skillset, including tone of voice, UX best practice, and SEO best practice

Required skills

• Compelling storyteller with creative flair, your portfolio demonstrates your experience working with brand guidelines to produce both print and digital work that achieved commercial results. You're comfortable working across channels, from short-form copy to longer-form editorial pieces, and can demonstrate writing for an omnichannel campaign (even better if it's been for a food brand!)
• You're full of ideas and approach every brief with the same level of creative energy, taking inspiration from a range of sources to enliven your work
• Exceptional standards for accuracy, you take great pride in ensuring all work is on-brief, on-brand, and free from errors at all times
• A thorough understanding of writing digital copy for SEO
• Experience utilising AI to support you in your work
• An editorial eye, able to refine the work of others when needed
• Ability to independently manage own workload and juggle multiple deadlines each week, delivering ahead of deadlines whilst being mindful of other collaborators' input
• A collaborative and approachable team player, you bring buckets of energy to every concepting brainstorm, always pushing for improvements to get the best possible results

What we offer

• Salary up to £35,000 per annum (FTE), depending on experience
• 33 days holiday, inclusive of bank holidays (FTE)
• A free box of fruit and veg every week (it's pretty delicious!)
• Up to 35% discount on A&C products
• Cycle to Work Scheme
• Contributory pension scheme

Abel & Cole promotes equal opportunities for all employees. We want our employees to feel they can be themselves at work and develop their talents to the full. Members of staff are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.

To support Abel & Cole's commitment to inclusion and diversity, we ask that you remove all personal details from your CV. This includes removal of home address, D.O.B and place of education.