Growth Marketing, EMEA

Autodesk; Greater London; On-site; GBP 63,000 - 92,000; Full time

Job summary

Autodesk is seeking an experienced Growth Marketing leader to own the EMEA funnel from traffic to subscription. You’ll champion PLG, optimize self-serve activation, and work with marketing and product teams to drive regional growth across Germany, UK, France, Italy and Nordics.

You’ll build experiments, create localized campaigns, and report on funnel performance with a data-driven approach. This role requires strong cross-functional collaboration and a focus on revenue-driven metrics.

Qualifications

• 5–8+ years in growth marketing or growth PMM at a B2B SaaS/PLG company with revenue accountability
• Hands-on contributor: built campaigns, wrote conversion copy, ran experiments, and used dashboards

Responsibilities

• Own the EMEA acquisition and conversion funnel end-to-end with revenue targets
• Sharpen Fusion's PLG motion for self-serve trials and natural upgrades
• Partner with Performance Marketing to align channel strategy with market insights
• Lead localization of landing pages, onboarding, and campaigns for priority markets
• Collaborate with PMM, Campaigns, and Demand Gen on growth experiments across channels
• Build measurement frameworks to attribute performance from signups to revenue by market

Skills

Growth Marketing

Growth PMM

Experimentation

Analytics

EMEA markets

English language

Job description

Job Requisition ID #26WD100980

What You'll Do

• Own the EMEA acquisition and conversion funnel end-to-end: traffic - signup - trial activation - paid subscription - expansion - with revenue targets, not just lead targets
• Champion and sharpen Fusion's PLG motion in EMEA: optimize the self-serve journey so the product sells itself - frictionless trials, activation moments that show value fast, and upgrade paths that feel natural
• Partner with the Performance Marketing team to get the right channel in front of the right audience - bringing regional audience insight, conversion data, and funnel priorities that shape where and how paid investment lands in each market
• Drive localization that converts, not just translates: landing pages, onboarding flows, and campaign creative adapted for priority markets (Germany, UK, France, Italy, Nordics), informed by conversion data per market
• Partner with PMM, Campaigns, and Demand Gen to run growth experiments across digital, email, and in-product - a constant cadence of tests with clear hypotheses, measured results, and shared learnings that compound across teams
• Build measurement frameworks with analytics that attribute performance through to signups, activations, and subscription revenue by market - and report clearly on what's working, what isn't, and what you're changing

Who You Are

• 5-8+ years in growth marketing, or growth PMM at a B2B SaaS or PLG company; you've owned a self-serve funnel with revenue accountability
• Hands-on, not just a briefer: you've built campaigns, written conversion copy, set up experiments, and lived in dashboards yourself
• Analytically rigorous: comfortable designing experiments, reading incrementality, and defending a budget reallocation with data
• Fluent in EMEA growth mechanics: you understand how channel mix, CPCs, privacy regulation (GDPR/ePrivacy), and buying behavior vary across European markets, and you've marketed in more than one of them (English required; German preferred)
• A strong cross-functional operator who can be the connective tissue between product, PMM, lifecycle, and paid teams
• Curious about our users: you want to understand why a machinist in Bavaria or a design studio in Milan does or doesn't convert, and you'll go find out

The ideal candidate

• Has built growth workflows with AI beyond the chat window. You've stood up repeatable systems, automated creative variant generation and testing, AI-driven audience or funnel analysis, localized copy pipelines, churn-signal monitoring and can show what you built and what it changed
• Has scaled a market that wasn't working. You've taken a region or channel that was underperforming, diagnosed why, and turned it into a growth driver, not just optimized something already scaling
• Knows how to turn product releases into acquisition moments. You've partnered with PMM to convert launch attention into signups and trials, not just traffic spikes

Who This Role Is Not For

• If you need someone else to pull the data. You'll live in dashboards and build your own analysis; waiting on an analyst for every question will slow you to a halt
• If you only know one playbook. What worked at your last company won't transplant cleanly across five European markets, you'll be testing your way to the answer
• If "awareness" is your success metric. Everything here ties to signups, activation, and subscription revenue; if you can't connect your work to those numbers, this will be uncomfortable

How We’ll Measure Success

• EMEA funnel performance: signups, trial-to-paid conversion, and subscription revenue growth by market
• Experiment velocity and learning: a steady cadence of tests with results that change how we invest
• Quality of partnership: PMM, Campaigns, and global Growth would name you as the person who made EMEA legible

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk - it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For Germany based roles, we expect a starting base salary between 74,000 EUR and 107,800 EUR. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

In-Person Onboarding and Identity Verification

This role may require in-person onboarding and/or in-person ID verification.