Growth Marketing and CRO Manager

BBC Group and Public Services; London; Hybrid; GBP 57,000 - 70,000; Full time

Job summary

An established industry player is seeking a Growth Marketing and CRO Manager to enhance digital customer journeys and drive revenue. In this dynamic role, you will collaborate with cross-functional teams to implement A/B testing and optimize user engagement while leveraging data-driven insights. The ideal candidate will possess strong digital marketing experience, particularly in ecommerce environments, and have a knack for utilizing analytics tools to inform strategies. This position offers a hybrid working model, competitive salary, and excellent career progression opportunities within a creative powerhouse known for its award-winning content.

Benefits

Flexible working hours

26 days holiday

Defined pension scheme

Discounted dental and health care

Access to courses and workshops

Qualifications

• Strong experience in digital marketing, focusing on CRO in Ecommerce.
• Proven experience with A/B testing platforms to improve user experience.
• In-depth knowledge of Ecommerce and digital marketing concepts.

Responsibilities

• Own the CRO strategy and prioritize A/B testing and funnel analysis.
• Conduct site behavior analysis and collaborate with UX and content teams.
• Develop and optimize paid campaigns and landing page experiences.

Skills

Digital Marketing

Conversion Rate Optimization (CRO)

A/B Testing

Google Analytics

Ecommerce Strategies

Data Analysis

Social Media Marketing

Education

Degree in Marketing or related field

Tools

GA4

Shopify

Meta Ads Manager

Google Ads

VWO/Optimizely

Hotjar

SEMrush

Job description

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Growth Marketing and CRO Manager

Creative & Digital

Permanent - Full Time

London, GB, W12 7FA

Job Closing Date: 15/05/2025

THE ROLE

Job Reference: 20763

Job Type: Permanent, full-time

Band: D

Salary: £57,919 + London Weighting (£5,319), depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Location: Office Base is London. This is a hybrid role and the successful candidate will balance office working with home working

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

BBC Studios Digital Brands is a creative powerhouse of world class content. Built on everything that makes the BBC brilliant, BBC Studios curates, commissions and creates world class digital content that drives dedicated fandoms across the globe.

With trusted brands such as Bluey, BBC Earth, Top Gear and Doctor Who, the business is driving forward with a new era of unskippable content. Powered by over 90 channels across major social platforms, BBC Studios Digital Brands combines global reach with the trust and consistency of BBC brands.

In 2024, global audiences spent over 48.8 million hours engaging with with our social media, websites, podcasts and newsletters. Our devoted fandoms and incredible creators provide compelling audience-first opportunities for advertisers to create meaningful connections through unparalleled audience understanding.

THE ROLE

As the global Growth Marketing & Conversion Rate Optimisation Manager you will be working with the Director of Audience Growth and Performance to drive engagement and revenue growth by optimising the full digital customer journey—from discovery to conversion—through continuous testing, data-driven insights, and collaboration across marketing, content, and product teams.

Responsibilities:

• Own the CRO strategy and roadmap—prioritising A/B testing, multivariate experiments, and funnel analysis to drive measurable improvements in conversion rate and user engagement.
  
  
• Conduct regular site behaviour analysis using various tools, collaborate with UX, content, and product teams for a seamless digital experience, and maintain a prioritized testing backlog to capture and implement learnings.
  
  
• Collaborate with Brand, Audience Growth, and internal teams to strategize, execute, and refine paid campaigns, optimizing ad copy, creative, targeting, and budget.
  
  
• Align paid campaigns with CRO efforts by optimizing landing page experiences, developing conversion-focused journeys, and monitoring campaign performance against KPIs.
  
  
• Conduct keyword research, competitive analysis, and performance audits to identify growth opportunities, and collaborate with content and product marketing teams to deliver organic content strategies.
  
  
• Build and manage eCommerce strategies across Shopify and other platforms to drive online sales and improve customer experience.
  
  
• Collaborate with Product and Merchandising teams to ensure the product offering and promotional strategies support commercial goals.
  
  
• Use analytics platforms (GA4, Shopify, Data Studio) to deliver regular reporting and actionable insights across the digital funnel.
  
  
• Collaborate with CRM, social, performance, regional, and brand teams to develop and amplify lifecycle marketing campaigns, ensuring consistent messaging and tailored digital strategies for acquisition, engagement, and retention.

WHAT DOES IT TAKE?

ESSENTIAL CRITERIA;

• Strong experience in digital marketing, with a specific focus on CRO in Ecommerce environments.
  
  
• Proven experience with A/B testing platforms and methodologies to improve user experience and conversion rates.
  
  
• Proficiency in analytics tools such as Google Analytics, Amplitude, Meta Ads Manager, Google Ads, TikTok Ads, GA4, Looker Studio, Shopify, VWO/Optimizely, Hotjar, SEMrush, Sales Force Marketing Cloud
  
  
• Experience in a fast-paced, multichannel retail environment
  
  
• Demonstrated success working in matrix organizations, agile groups; ability to prioritize, multitask, and manage ambiguity
  
  
• In-depth knowledge of Ecommerce, digital channel and marketing concepts, platforms, tactics and technologies

DESIRABLE CRITERIA;

• Strong communication skills, with the ability to present findings and recommendations to cross-functional teams.
  
  
• Analytical mindset with the ability to derive insights from complex data sets.
  
  
• A proactive, data-driven approach to problem-solving and the ability to prioritize initiatives based on impact.
  
  
• Finely honed interpersonal skills: proven ability to successfully engage and influence director-level decision making

LIFE AT BBC STUDIOS

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here .

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here .

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here .

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?

• We offer a competitive salary package
  
  
• Flexible 35-hour working week for work-life balance
  
  
• 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
  
  
• A defined pension scheme and discounted dental, health care, gym and much more
  
  
• Excellent career progression – access to courses, webinars, workshops and the opportunity to work in different areas of the organisation

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.