Growth Marketing

The Seam; Greater London; Hybrid; GBP 55,000 - 96,000; Full time

Benefits offered by this job

Freelance compensation

Brand growth impact

Job summary

The Seam is seeking a Growth Marketing Lead to accelerate customer growth and strengthen our brand in fashion care. You will design campaigns, lead social strategy and build a thriving online community across digital channels.

Based in the UK with travel to London as needed, you will collaborate with a founder, a video editor and creators to produce compelling content and drive new customers to the platform while shaping The Seam’s voice and visual storytelling.

Qualifications

• 3+ years experience in marketing, growth or social media strategy.
• Strong content writing and storytelling skills.
• Experience building brand presence on social platforms.
• Experience with consumer marketplaces or startups.
• Interest in fashion, craftsmanship or sustainability.

Responsibilities

• Design and execute marketing strategies to accelerate customer growth
• Identify opportunities to expand The Seam’s reach across digital channels
• Plan and launch marketing campaigns that drive awareness and new customer acquisitionContent Creation
• Lead The Seam’s social media presence across key platforms
• Build and engage an online community around clothing care, repair and craftsmanship
• Develop creative and engaging ways to connect with our digital audience
• Brand and Creative Direction
• Develop a deep understanding of The Seam’s brand and tone of voice
• Help guide how the brand shows up across digital platforms
• Ensure all marketing content reflects the creativity and care that define The Seam
• Customer Growth
• Drive new customers to The Seam through thoughtful content and campaigns
• Test and experiment with new formats, platforms and creative ideas
• Track engagement and growth to understand what content resonates most with the audience

Skills

Growth strategy

Content writing

Social media

Brand management

Community building

Creative storytelling

Entrepreneurial mindset

Job description

Location: UK Based (able to travel to London if required)

Salary: Competitive

Reporting to: Founder

Summary

Design and execute marketing strategies that accelerate growth at The Seam over the next 12 months.

This role will focus on building The Seam’s digital presence, growing our community, and driving new customers to the platform through compelling content and thoughtful marketing campaigns. You will lead social strategy, content creation and community engagement while helping shape The Seam’s voice across digital channels.

About The Seam

The Seam is building the infrastructure for care & repair in fashion.

Through our platform, customers book repairs and alterations delivered by a distributed network of Makers across the UK. We partner with leading retailers including adidas, H&M Group and Primark to embed repair services directly into the customer journey — reducing returns, improving fit and extending the life of clothing.

Founded in London, The Seam is entering its next stage of growth and we are looking for a Growth Marketing Lead to help expand our reach and bring more customers into the platform.

The Role

This role supports the centre of The Seam’s growth strategy. You will design and execute marketing campaigns that strengthen our brand presence, build an engaged community and convert interest into new customers.

Working closely with the founder, you will shape our social voice, guide content creation and develop creative ways to engage audiences who care about fashion, craftsmanship and clothing care.

You will also collaborate with a video editor and other contributors to produce high-quality digital content.

Key Responsibilities

• Design and execute marketing strategies to accelerate customer growth
• Identify opportunities to expand The Seam’s reach across digital channels
• Plan and launch marketing campaigns that drive awareness and new customer acquisitionContent Creation
• Lead The Seam’s social media presence across key platforms
• Build and engage an online community around clothing care, repair and craftsmanship
• Develop creative and engaging ways to connect with our digital audience
• Brand and Creative Direction
• Develop a deep understanding of The Seam’s brand and tone of voice
• Help guide how the brand shows up across digital platforms
• Ensure all marketing content reflects the creativity and care that define The Seam
• Customer Growth
• Drive new customers to The Seam through thoughtful content and campaigns
• Test and experiment with new formats, platforms and creative ideas
• Track engagement and growth to understand what content resonates most with the audience

What Success Looks Like

• Within the first 6–12 months you will have:
• Helped significantly grow The Seam’s digital community
• Strengthened the brand’s voice and presence across social platforms
• Launched campaigns that drive measurable increases in customer acquisition
• Established a consistent and engaging content rhythm across channels

About You

You are creative, strategic and deeply interested in storytelling through digital content.

You understand how to build communities online and how thoughtful content can drive brand growth.

You likely have:

• 3+ years experience in marketing, growth or social media strategy
• Strong content writing and storytelling skills
• Experience building and managing brand presence on social platforms
• An instinct for creative design and visual storytelling
• A strong understanding of digital communities and audience engagement
• A proactive and entrepreneurial mindset
• Experience working with consumer marketplaces or startups
• Experience working with creators or building online communities
• Interest in fashion, craftsmanship or sustainability

Why Join The Seam

You will play a key role in shaping how The Seam connects with its audience during an exciting stage of growth.

This is an opportunity to build a brand community around clothing care and craftsmanship while helping scale a platform that keeps clothes in use for longer.

Compensation

• Competitive freelance compensation
• Opportunity to shape the voice and growth of a fast-growing startup