Growth Manager UK + ANZ

tonies®; Greater London; Hybrid; GBP 35,000 - 65,000; Full time

Job summary

Join a forward-thinking company dedicated to transforming children's storytelling through innovative audio experiences. As a key player in the marketing team, you will manage and optimize paid digital campaigns across major platforms, ensuring effective budget allocation and performance tracking. This dynamic role requires a strong analytical mindset and the ability to collaborate cross-functionally to drive marketing success. With a commitment to flexibility, well-being, and career growth, this position offers a unique opportunity to contribute to a mission-driven organization that values creativity and diversity. If you are ready to make a significant impact in a fast-paced environment, this role is for you.

Benefits

Hybrid working model

30 days annual leave

Private medical insurance

Learning & development budget

Enhanced maternity & paternity leave

Volunteering day

Summer Hours

Employee Assistance Program

Exclusive staff discounts

Life assurance (4x salary)

Qualifications

• Proven experience in managing paid performance marketing campaigns.
• Strong analytical mindset for interpreting complex data sets.

Responsibilities

• Oversee UK & ANZ paid digital campaigns on platforms like Meta and Google.
• Track and evaluate campaign effectiveness for continuous improvement.

Skills

Performance Marketing

Analytical Skills

Budget Management

Cross-functional Collaboration

Problem-solving

Tools

Meta Ads

Google Ads

YouTube

TikTok

Job description

About tonies:

At tonies, we’re on a mission to revolutionise the way children experience storytelling, learning, and play. As the world’s largest interactive audio platform for kids, we’ve transformed screen-free entertainment with our award-winning Toniebox—a child-friendly, wireless audio system that sparks imagination and fosters independent learning.

With over 7.8 million Tonieboxes and more than 95 million Tonies figurines sold worldwide, our impact spans across 100+ countries. Our ever-growing content library of 1,100+ Tonies brings magical stories, beloved characters, and educational adventures to life in multiple languages.

Since launching, we’ve hit major milestones, including our listing on the Frankfurt Stock Exchange in 2021 and growing a global team of 550+ passionate professionals across multiple countries. But this is just the beginning!

Joining tonies means becoming part of an innovative, fast-growing company dedicated to shaping the future of play, learning, and imagination.

What we are looking for:

• Proven hands-on experience managing paid performance marketing campaigns, either agency-side or in-house, with a strong background in Meta and Google Ads.

• Experience managing and allocating digital marketing budgets effectively.

• A strong analytical mindset, able to interpret complex data sets and identify trends that inform decision-making.

• Deep understanding of key performance marketing metrics and how they influence overall campaign success.

• A self-starter with a proactive, problem-solving attitude, comfortable in a fast-paced, dynamic environment.

• A track record of continuous testing, learning, and optimising campaigns to improve results.

• Excellent cross-functional collaboration skills, working with creative, data, and product teams to drive marketing and business goals.

• Ability to thrive in a fast-moving environment, managing multiple campaigns simultaneously while maintaining attention to detail and performance goals.

Your tasks and responsibilities will include:

• Oversee and execute UK & ANZ paid digital campaigns across key platforms such as Meta, Google, YouTube, and TikTok, ensuring optimal performance and budget efficiency.

• Continuously track and evaluate campaign effectiveness, using insights to refine targeting, creative strategy, and landing page experience.

• Work closely with creative teams and external agencies to produce ‘best in class’, performance-focused creative.

• Dive deep into performance data to understand what’s driving growth and identify opportunities for optimisation.

• Create and maintain testing roadmaps to enhance marketing efficiency and long-term strategy.

• Work cross-functionally with the global paid teams across the US, Germany, and France to exchange insights and best practices for continuous improvement.

• Work with local stakeholders to ensure alignment on campaign strategy, creative execution, and budget pacing.

Why tonies?

Flexibility – Hybrid working with two days in the London office, up to 30 days working abroad, and Summer Hours (June-August).

Time Away – 30 days annual leave + bank holidays, 3 Wellbeing Days, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.

Health & Wellbeing – Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher, lunch on Tasty Tuesday and more.

Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.

Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.

Equity and Diversity: At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.

Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.