Growth Lead - Stride (Manchester)

Foundation Partners; Manchester; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

StrideOne membership

Family and friends discount

Job summary

Stride is hiring a Growth Lead to own the e‑commerce funnel—from acquisition through renewal—working with agencies on media buying and lifecycle, and collaborating with our organic content lead to drive growth, referrals and retention.

You will be hands‑on with Shopify, Skio, Klaviyo and analytics tools, designing tests across creative, audiences and signals to optimise the funnel and accelerate growth for our mission-driven health membership. Hybrid in Manchester.

Qualifications

• 4+ years in growth for DTC or subscription consumer brands
• Real depth in paid media or lifecycle CRM, and experience in the other
• Subscription fluency: cohorts, churn, payback and LTV
• Proven track record building growth programmes from zero

Responsibilities

• Find profitable funnels for acquisition, conversion and retention
• Coordinate funnel with agencies on media buying and lifecycle
• Own CAC, channel mix and payback across UK and US
• Build and lead CRM in Klaviyo largely from scratch
• Own renewal, churn, and LTV across memberships

Skills

Paid media

Lifecycle CRM

Shopify

Klaviyo

A/B testing

Analytics

AI tooling

Tools

Shopify

Skio

Klaviyo

TripleWhale

Job description

Growth Lead - Stride

Package circa £55,000 - £65,000 + equity.

Free StrideOne membership plus family and friends discount

Ready to build the growth system for a company on a mission to fix how humans age?

Manchester (Hybrid, in office) | Reporting directly to the CEO

Package circa £55,000 - £65,000 + equity.

Free StrideOne membership plus family and friends discount

Ready to build the growth system for a company on a mission to fix how humans age?

Stride is a preventative health membership that's rewriting the rules on longevity and we're hiring a Growth Lead to own the e-commerce funnel - working with our agencies on media buying and lifecycle, with our organic content lead, and using your creativity to help us drive growth, referrals and retention.

About Stride

'Normal' health is no longer good enough. Normal is code for tired, stressed, barely functioning and slowly declining, and calling that a life. We think everyone has a right to better than that.

Stride is turning tracking your entire internal biology into a lifestyle, with a next generation preventative health membership, where every member builds a multi-omic health profile covering DNA, microbiome, blood biomarkers, epigenetics and oral health. Over 500 biomarkers, tested at least twice a year, so we can see direction of travel and not just a single point in time.

Then we turn it into what to actually do: what to eat, how to train, what to supplement, what to watch, with a coach, dietitian or physiologist alongside you.

Imagine an elite longevity concierge, at an everyday price, with no stuffy clinics to attend!

The role

What You'll Actually Own

• Finding profitable, effective funnels for acquisition, conversion and retention.
• You will do this across Meta and Google, and emerging channels like TikTok, with strong hands-on experience across those platforms. You will be AI-native, and e-commerce native. You will live and die by the latest funnel tactics.
• You will coordinate the entire funnel. That means working with our agencies on media buying and lifecycle, and it also means working across the team, including organic content, and anything else it takes to get an effective funnel working.
• You will be extraordinarily well versed in Shopify, subscription software like Skio, email platforms like Klaviyo, and analytics tools like TripleWhale. You will also be creative enough to suggest other solutions that help us drive growth, referrals and retention.
• You will be obsessed with ecommerce funnels, metrics, and designing and running tests across creative, audiences and signal.
• Ultimately, you are responsible for allowing the business to grow.

Customer and message

• Define precisely who Stride is for and which problems it solves, in language that survives the journey from ad to landing page to renewal
• Test positioning and commercial messaging for UK and US audiences
• Brief and direct creative from in-house and external partners - you set the standard and judge the output

Acquisition

• Paid media strategy across Meta and Google with agency partners, building in-house capability on a timeline you set
• Diversify the mix: affiliate, creator, podcast, partnerships, and TikTok Shop as both retail and acquisition surface
• Own blended CAC, channel mix and payback across UK and US
• Adapt the funnel, positioning and channel mix for the US launch, understanding the regulations around marketing health products

Retention and lifecycle

• Own subscription retention end to end - onboarding, engagement, renewal, win-back, cancellation -with agency partners
• Build the CRM programme in Klaviyo largely from scratch: welcome, post-purchase, win-back, referral
• Own renewal and cancel-flow logic in Skio, where the highest-leverage retention decisions live
• Own net churn and LTV across annual membership and supplement subscriptions

Conversion

• Optimise site conversion across our headless Shopify build
• Run the testing roadmap: landing pages, pricing and packaging, checkout, and one-off-to-membership migration
• Build the reporting layer connecting spend to cohort behaviour

How Success Is Measured

Blended CAC and payback, cohort-adjusted; net churn on annual membership through and beyond the first renewal wave; and revenue contribution and conversion rate on your top acquisition paths.

Sound like you?

• You'll likely bring 4+ years in growth for DTC or subscription consumer brands - ideally health, nutrition or wellness, with at least one stint at a startup or scaleup
• Real depth in either paid media or lifecycle CRM, and credible hands-on experience in the other
• Subscription fluency as a first instinct - cohorts, churn, payback and contribution margin are levers you pull, not numbers someone hands you
• A track record of standing something up rather than operating something inherited - a channel, a market, a programme built from nothing
• Experience leading customer definition, positioning and messaging yourself, not executing someone else's framework
• Commercial framing - you can turn "we have budget, where should it go" into a defensible plan within a week
• Hands-on instincts: you build the model, design the test, look at the data yourself
• Comfort being creative inside regulatory guardrails, treating them as a design constraint rather than a complaint
• The ability to pitch, negotiate and hold a commercial relationship
• Working fluency with AI tooling, and strong written communication - you'd rather send a document than book a meeting.

Bonus Points

US market entry for a consumer health or wellness brand and familiarity with claim rules; experience through a subscription business's first meaningful renewal cohort; headless Shopify, Skio or Recharge; an affiliate or creator programme built from zero, with an existing network in health and nutrition; quiz- or diagnostic-led acquisition funnels; measurement beyond platform attribution - geo holdouts, incrementality, basic SQL.

Why Stride

• Work that matters - preventive health is where the industry is heading, and this role helps get there faster
• Own a function, not a channel - you set priorities across acquisition and retention, make the calls, and answer for the result
• A scope that would take another three years to reach at a larger company
• Learn directly from a founder who's built, sold and IPO'd in this space!
• Full StrideOne membership free after probation, plus friends & family discount
• Equity as part of your package
• Hybrid - Manchester base, 2-3 days in office
• 25 days holiday + bank holidays, pension with employer contribution, annual learning budget, your own kit

A People team built for ambitious businesses

The old model for People & Talent doesn't work for today's businesses. We've built a better one.

Traditionally, early-stage Founders had two options: handle People & Talent themselves, losing precious time they should be spending on product or go-to-market, or hire a generalist, expected to cover everything from culture to recruitment to performance. We offer a more impactful alternative: A fully flexible, fractional People & Talent team with specialist skillsets and hands-on delivery, ready to start driving impact for your business in weeks, not months.