Growth-Focused Sales & Events Manager

Crescendo; Staines-upon-Thames; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

23 days' annual leave plus bank hols

Birthday day off

Private healthcare scheme

Pension contribution

Discounted corporate rates with venues

Job summary

Crescendo is seeking a commercially focused Sales & Events Manager to drive the growth of the Fruitful service line. You will combine sales, relationship management and event delivery to win new business, nurture client relationships and create opportunities to introduce clients to Crescendo and Experience London services.

The role blends 75% commercial work with 25% event delivery, with a clear focus on converting enquiries into bookings and building long‑term partnerships.

Qualifications

• Essential: Proven experience in a client-facing sales, account management, or team building events role.
• Essential: Demonstrable experience converting enquiries and opportunities into confirmed business.
• Essential: Strong commercial awareness with the ability to identify, qualify and progress sales opportunities.
• Essential: Experience developing proposals, budgets and client presentations.
• Essential: Experience managing client relationships and growing existing accounts.
• Essential: Ability to confidently negotiate and influence client decision‑making.
• Essential: Excellent presentation, communication and relationship‑building skills.
• Essential: Experience maintaining and managing sales pipelines through a CRM system.
• Essential: Strong organisational and project management skills.

Responsibilities

• Manage and respond to all incoming enquiries.
• Conduct client consultations and discovery meetings.
• Qualify opportunities and identify client needs.
• Develop and present tailored client proposals.
• Convert opportunities into confirmed business.
• Develop and maintain a healthy sales pipeline.
• Support achievement of business growth targets.
• Actively grow existing client relationships.
• Identify opportunities for repeat business and account development.
• Attend networking events, showcases and industry functions as required.

Skills

Sales experience

Account management

Client relationship building

Proposal & budgeting

CRM management

Negotiation

Event planning

Presentation skills

Tools

CRM software

Job description

Crescendo is seeking a commercially focused Sales & Events Manager to drive the growth of the Fruitful service line. You will combine sales, relationship management and event delivery to win new business, nurture client relationships and create opportunities to introduce clients to Crescendo and Experience London services.

The role blends 75% commercial work with 25% event delivery, with a clear focus on converting enquiries into bookings and building long‑term partnerships.