Growth-Focused Product Manager, Consumer Fintech

Kraken; Greater London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Kraken Consumer is building the connective tissue between marketing and product to shape how millions discover and return to our products. You will own the marketing product roadmap end to end and design tailored campaign experiences across in-app and web journeys—from push notifications to paid channels.

You will raise the bar on lifecycle messaging, own incentives for new and returning users, apply UX insights to close funnel gaps, and work with marketing, design, engineering and data to

Responsibilities

• Own the marketing product roadmap end to end.
• Design and launch tailored campaign experiences across in-app and web journeys from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful and convert.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find funnel leaks, then run experiments to close gaps.
• Improve landing page and search performance, and build foundations that make paid and offline channels measurable.
• Partner with marketing, design, engineering and data as the single owner for growth enablement.
• Define the acquisition and reactivation metrics that matter, and report honestly — even when experiments don't land.

Job description

Kraken Consumer is building the connective tissue between marketing and product to shape how millions discover and return to our products. You will own the marketing product roadmap end to end and design tailored campaign experiences across in-app and web journeys—from push notifications to paid channels.

You will raise the bar on lifecycle messaging, own incentives for new and returning users, apply UX insights to close funnel gaps, and work with marketing, design, engineering and data to