Growth-Focused Digital Advertising Manager

Confidential; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Confidential is seeking a Digital Advertising Manager to plan, execute, and optimize integrated digital campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms in the UK market.

You will manage budgets, forecast spend, and drive ROI while delivering insightful reports and dashboards for clients and internal stakeholders. Strong analytics, communication, and leadership skills are essential.

Qualifications

• 4+ years' experience in digital advertising, paid media, or performance marketing.
• Proven experience managing multi-channel digital advertising campaigns.
• Strong analytical and problem-solving skills.
• Excellent communication, presentation, and stakeholder management abilities.

Responsibilities

• Develop and execute integrated digital advertising strategies aligned with business and client goals.
• Plan, launch, manage and optimise campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, YouTube and programmatic platforms.
• Monitor performance, optimise ROAS, CPA, CVR, CTR, CPC, CAC and other key metrics.
• Manage monthly and annual advertising budgets, forecast spend, and ensure efficient media allocation.
• Produce regular performance reports and strategic recommendations for clients and internal teams.
• Develop dashboards and provide performance insights to stakeholders and clients.
• Conduct audience research, buyer persona development, and customer journey analysis.
• Mentor and coordinate with Digital Advertising Executives and Paid Media Specialists.

Skills

Digital advertising strategy

Campaign management

Budget management

Analytics and reporting

GA4 & analytics tools

Ad platform mastery

A/B testing

Stakeholder management

Education

Degree in Marketing/Advertising/Business

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

LinkedIn Campaign Manager

DV360

Looker Studio

SEMrush / Ahrefs

Job description

Confidential is seeking a Digital Advertising Manager to plan, execute, and optimize integrated digital campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms in the UK market.

You will manage budgets, forecast spend, and drive ROI while delivering insightful reports and dashboards for clients and internal stakeholders. Strong analytics, communication, and leadership skills are essential.