Growth-Focused Commercial Marketing Manager

Reed Specialist Recruitment; Melksham; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Leadership role

Career development

Data-driven decisions

Job summary

Reed Specialist Recruitment represents a client in Melksham, Wiltshire, seeking a commercially focused Commercial Marketing Manager. The role drives growth across ecommerce, digital sales and commercial marketing, working with Sales, Product, Design and Ecommerce teams to acquire customers, convert leads and improve revenue.

The role is hands‑on and leadership‑oriented, with responsibility for CRM and content, plus use of AI and data tools to optimise performance.

Qualifications

• Proven experience delivering sales growth and commercial results.
• Experience of ecommerce, marketplaces, CRM and digital sales channels.
• Strong understanding of customer acquisition, lead generation and retention.
• Previous team management experience.
• Excellent commercial awareness and ability to analyse performance data.
• Strong organisational and project management skills.
• Experience working cross‑functionally with Sales, Product, Ecommerce and Marketing teams.
• Confident using CRM, ecommerce and AI‑enabled tools.

Responsibilities

• Drive profitable growth across B2B ecommerce, marketplaces and digital sales channels.
• Own lead generation, qualification and conversion activity across websites, campaigns and trade events.
• Develop strategies to acquire new customers, reactivate dormant accounts and grow existing customer spend.
• Manage CRM, email marketing and customer communications to improve engagement and revenue.
• Oversee the performance of ecommerce and marketplace platforms, including Faire UK and Faire US.
• Plan and deliver product launches, campaigns and promotional activity across digital channels.
• Produce sales materials, brochures and launch collateral to support commercial objectives.
• Support trade shows and exhibitions, ensuring effective lead follow‑up and ROI measurement.
• Lead and develop a Sales Assistant and Content Creator.
• Use data, AI and automation tools to improve performance, efficiency and decision making.

Skills

Ecommerce

CRM

Lead generation

Team management

Data analysis

Cross-functional

Marketing analytics

Tools

CRM software

AI-enabled tools

Shopify

Amazon

Faire

Job description

Reed Specialist Recruitment represents a client in Melksham, Wiltshire, seeking a commercially focused Commercial Marketing Manager. The role drives growth across ecommerce, digital sales and commercial marketing, working with Sales, Product, Design and Ecommerce teams to acquire customers, convert leads and improve revenue.

The role is hands‑on and leadership‑oriented, with responsibility for CRM and content, plus use of AI and data tools to optimise performance.