SEO Manager

Better Placed; Bradford; On-site; GBP 55,000 - 75,000; Full time

Job summary

Better Placed is partnering with an ambitious ecommerce retailer to appoint an experienced SEO Manager to lead the organic search strategy and growth.

You will own the roadmap for organic search, identify opportunities to increase visibility and traffic, and collaborate with technical and digital teams to improve performance and user experience. You will mentor a content team and translate analytics into actionable recommendations.

Qualifications

• Evidence of proven SEO leadership and content delivery within a commercial environment.
• Strong technical SEO knowledge, on-page optimisation, and content strategy insight.
• Experience managing or mentoring teams to deliver SEO results.
• Excellent analytical skills with the ability to translate data into actionable recommendations.
• Commercial awareness and understanding of how SEO drives growth and efficiency.
• Strong communication and stakeholder management to influence across teams.

Responsibilities

• Develop long-term organic search strategy aligned with business growth.
• Identify opportunities to increase organic visibility, traffic, and acquisition.
• Use search insights to influence content planning and site improvements.
• Collaborate with technical and digital teams to boost performance and UX.
• Lead and mentor a small content team with clear direction.
• Review SEO performance trends and identify opportunities for improvement.
• Collaborate with marketing, digital, commercial, and customer teams to align SEO with priorities.
• Stay up-to-date with search changes to maintain best practices.

Skills

SEO strategy

Content delivery

Technical SEO

On-page optimisation

Content strategy

Team mentoring

Analytical skills

Stakeholder management

Commercial awareness

Job description

We're delighted to be partnering with this ambitious ecommerce retailer as they enter an exciting new phase of growth. Having established a successful and sustainable business, the company is now investing in the people, structure and capability needed to scale to the next level.

Now looking to appoint an experienced SEO Manager to lead its organic search strategy and support continued growth.

You'll take ownership of the organic search roadmap, identify opportunities for growth, and improve website performance, customer engagement, and online visibility.

Key Responsibilities:

• Developing and implementing a long-term organic search strategy that supports business growth.
• Identifying opportunities to increase organic visibility, website traffic, and customer acquisition.
• Using search insights and data to influence content planning and website improvements.
• Working alongside technical and digital teams to improve website performance, user experience, and search accessibility.
• Managing and developing a small content team, providing coaching, guidance, and clear direction.
• Reviewing SEO performance and using analytics to identify trends, opportunities, and areas for improvement.
• Collaborating with marketing, digital, commercial, and customer-focused teams to ensure organic activity supports wider business priorities.
• Keeping up to date with changes in search, ensuring the business remains aligned with current best practice.

Skills & Experience:

• Proven experience leading SEO strategy and content delivery within a commercial environment.
• Strong understanding of technical SEO, on-page optimisation, and content strategy.
• Experience managing or mentoring teams.
• Excellent analytical skills with the ability to translate data into actionable recommendations.
• Commercial awareness and an understanding of how SEO contributes to business growth and marketing efficiency.
• Strong communication and stakeholder management skills, with the ability to influence across multiple teams.