Growth-Driven FMCG Category Manager

Advocate Group; Birmingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

The Advocate Group have partnered with an established, privately owned FMCG business to recruit a Category Manager who will play a key role in strengthening retailer partnerships and identifying opportunities to drive category and customer performance.

You'll use market, shopper and retailer data to uncover growth opportunities, risks and emerging category trends, translating your findings into clear recommendations for both the business and its retail partners.

Qualifications

• Proven Category Management experience within FMCG.
• Excellent communication, presentation and stakeholder management skills.
• Experience working with retailer and/or shopper data.
• Advanced Excel and PowerPoint skills.
• Experience using platforms such as Circana, Nielsen, retailer data portals and space planning tools.

Responsibilities

• Develop insight-led category strategies and recommendations that unlock commercial growth.
• Analyse market, shopper, retailer and competitor data to identify opportunities and risks.
• Build compelling category stories and present recommendations confidently to retail customers.
• Partner closely with commercial teams and retailers to influence ranging, space and category decisions.
• Turn complex data into practical actions that improve category performance.
• Monitor competitive activity and changing shopper behaviour to inform future strategy.
• Support the development of long-term customer partnerships through credible category expertise.

Skills

Category Management

Analytical thinking

Stakeholder management

Excel

PowerPoint

Retail data experience

Tools

Circana

Nielsen

Retail data portals

Space planning tools

Job description

The Advocate Group have partnered with an established, privately owned FMCG business to recruit a Category Manager who will play a key role in strengthening retailer partnerships and identifying opportunities to drive category and customer performance.

You'll use market, shopper and retailer data to uncover growth opportunities, risks and emerging category trends, translating your findings into clear recommendations for both the business and its retail partners.