Growth-Driven Digital Marketing Manager — Ecommerce

Reed; England; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Career development prospects

Autonomy to shape strategy

Collaborative team environment

Job summary

Reed is seeking a commercially minded Digital Marketing Manager to own our ecommerce and marketing function, driving growth, identifying new opportunities and shaping the future direction of the business.

Reporting into senior leadership, you will lead the digital marketing strategy with a focus on ecommerce performance, online sales growth and brand visibility, and you’ll own the ecommerce website, CRM activity, social channels and customer lifecycle marketing.

Qualifications

• Experience in Digital Marketing Manager, Ecommerce Manager or Growth Marketing roles.
• Proven ability to manage and optimise an ecommerce website, ideally on Shopify.
• Strong understanding of ecommerce trading, CRO and digital acquisition channels.
• Experience leading social media strategies and driving engagement and growth.
• Hands-on experience with Klaviyo, CRM and email marketing.

Responsibilities

• Own and optimise the ecommerce website and maximise conversion rates.
• Monitor trading performance, sales, customer behaviour and ecommerce KPIs.
• Identify opportunities to improve online revenue, AOV and retention.
• Lead CRM and email marketing activity through Klaviyo and automations.
• Develop social media strategies to increase engagement and brand reach.
• Manage content and campaigns across key social platforms and TikTok Shop where relevant.
• Collaborate with Paid Media and SEO agencies to maximise ROI.
• Analyse data and provide actionable insights to drive decisions.
• Lead and develop a small marketing team.

Skills

Digital marketing

Ecommerce management

Growth marketing

Leadership

Data-driven decisions

CRM

Paid media

Analytics

Tools

Shopify

Klaviyo

Google Analytics

Job description

Reed is seeking a commercially minded Digital Marketing Manager to own our ecommerce and marketing function, driving growth, identifying new opportunities and shaping the future direction of the business.

Reporting into senior leadership, you will lead the digital marketing strategy with a focus on ecommerce performance, online sales growth and brand visibility, and you’ll own the ecommerce website, CRM activity, social channels and customer lifecycle marketing.