Growth Architect: Paid Media on Google & Meta

House of CB; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

House of CB is seeking a Paid Media Manager to own performance marketing across Google and Meta, driving ROAS-focused growth across key markets. You’ll manage day-to-day campaigns, optimize bidding, targeting, and budget allocation, and partner with Creative and Brand teams to scale impact.

The role requires 5+ years of hands-on paid media experience, deep platform knowledge, and strong analytical skills to turn data into profitable performance.

Qualifications

• 5+ years of hands-on experience managing paid media campaigns across Google Ads and Meta.
• Strong track record of delivering ROAS-focused performance in fashion, beauty, or e-commerce.
• Deep platform knowledge across Google and Meta, including the latest campaign types and best practice.
• Highly analytical - comfortable with performance data, attribution, and reporting tools (e.g. GA4).
• Collaborative communicator who can work with Creative, E-Commerce, and Brand teams.

Responsibilities

• Plan, build, and manage paid media campaigns across Google Ads and Meta in line with the agreed budget and KPIs.
• Execute and optimise campaigns across Search, Shopping, Performance Max, and Meta’s advantage-based campaign types.
• Monitor performance daily, making structured optimisations to bidding, targeting, creative, and budget allocation.
• Partner with the Creative team to brief, test, and refresh ad creative across both platforms.
• Track and report on key performance metrics - ROAS, CAC, CTR, CVR - and turn insight into action.
• Collaborate with E-Commerce, CRM, and Brand teams to align paid activity with launches, campaigns, and trading priorities.

Skills

Campaign management

ROAS optimization

Data analysis

Cross-functional collaboration

Tools

Google Ads

Meta Ads

GA4

Job description

House of CB is seeking a Paid Media Manager to own performance marketing across Google and Meta, driving ROAS-focused growth across key markets. You’ll manage day-to-day campaigns, optimize bidding, targeting, and budget allocation, and partner with Creative and Brand teams to scale impact.

The role requires 5+ years of hands-on paid media experience, deep platform knowledge, and strong analytical skills to turn data into profitable performance.