Groups & Events Sales Executive

Miiro Hotels; London; On-site; GBP 28,000 - 40,000; Full time

Job summary

Miiro Hotels is seeking a passionate and talented Group & Events Sales Executive in London. This role involves managing group reservations, event logistics, and enhancing guest experiences through effective communication and collaboration. The ideal candidate will have a background in hospitality, be detail-oriented, and possess strong organizational skills.

Qualifications

• Experience in a similar role in hospitality, reservations, or event coordination.
• Familiarity with PMS systems is a plus.
• Fluent in English; other languages are an advantage.

Responsibilities

• Coordinate rooming lists and manage group bookings in Apaléo PMS.
• Ensure communication across departments and manage event logistics.
• Respond to client enquiries and assist Reservations as needed.

Skills

Communication

Organizational Skills

Attention to Detail

Guest-Focused Mindset

Tools

Apaléo

Opera

Revinate

Microsoft Office

Job description

Introducing Miiro… Inspired by the Latin word meaning ‘I wonder’ or ‘I marvel’, we encourage our guests to pause, to look around and to savour every moment. Our name and double vowel reminds us of a mirror, speaking to the idea of self-reflection and echoing the spirit of our locations including Paris, Barcelona, London and Gstaad with two openings in Vienna coming late 2025.

At Miiro, we believe there’s a better way to travel. A way that is more thoughtful and personal. And since our hotels are in Europe’s most interesting neighbourhoods, we also encourage guests to discover new places — on their own terms and in an authentic way. Ultimately, we want to make sure guests go home inspired and reinvigorated because they’ve had a brilliantly considered stay.

Creating ‘Brilliantly Considered Stays’ is the essence of our brand. Stays that bring our guests closer to the local culture and their stories.

We are now looking for a talented and passionate Group & Events Sales Executive to support our Sales Manager.

What you’ll do:

Group Reservations & Events Management

• Coordinate rooming lists and ensure smooth communication across departments
• Manage group bookings in Apaléo PMS, ensuring billing accuracy and data integrity
• Assign rooms based on availability and guest preferences
• Collaborate with Sales and F&B to manage enquiries and execute group stays from start to finish
• Prepare and lead weekly BEO meetings
• Manage event logistics including memos, BEOs, and operational handovers
• Ensure show rooms are inspection-ready at all times
• Maintain open communication with clients to manage expectations and changes
• Support post-event evaluations to continuously improve

Support for Individual Reservations

• Assist the Reservations team with managing and confirming individual bookings when required

Upsell Opportunities

• Use Revinate CRM to identify upsell options and enhance the guest experience while increasing revenue
• Guest-Focused Communication
• Respond promptly and professionally to client enquiries via phone and email
• Follow up on guest files, special requests, and cross-team coordination

Billing & Payment Oversight

• Work with the Finance team to manage group billing
• Send and track payment links via Apaléo
• Issue timely reminders for pending payments

Coordination & Collaboration

• Work closely with the Sales, Accounting, Front Office and F&B teams
• Share booking updates accurately and ensure everyone is aligned

What We’re Looking For:

Experience in a similar role in hospitality, reservations, or event coordination

Familiarity with PMS systems (Apaléo, Opera, Revinate) is a plus

Excellent communication and organisational skills

Ability to handle multiple requests and deadlines with confidence and care

Strong attention to detail and a collaborative approach

A warm, guest-first mindset and commitment to exceptional service

Fluent in English; other languages are an advantage

Competence with Microsoft Office tools (Excel, Word, Outlook)