Groups and Events Sales Executive

St Martins Lane Hotel; Greater London; On-site; GBP 40,000 - 62,000; Full time

Benefits offered by this job

Employee discounts on hotel rates

Shopping discounts across categories

Eye care

Legal & money advice

Counseling sessions

Cycle to work scheme

Wellbeing resources and fitness tips

Free meals on duty

Job summary

St Martins Lane Hotel in London is seeking a Groups and Events Sales Executive to manage enquiries for events and group accommodation across St Martins Lane and Sanderson. You will qualify leads, craft proposals, negotiate and convert enquiries into confirmed bookings while collaborating with chefs and coordinators to deliver standout events.

You'll keep systems polished and host engaging site visits to bring spaces and stories to life, ensuring smooth handovers with the planning team.

Qualifications

• Experience in proactive or reactive hotel sales within a luxury or lifestyle environment.
• Natural closer with a proven track record of managing pipeline and converting business.
• Commercially savvy, target-driven and motivated by results.
• Organised and detail-focused, with strong CRM experience (Delphi preferred).
• Talented writer who can create engaging proposals reflecting each hotel's personality.
• Confident, persuasive and energized by client interaction.
• Familiarity with Cvent and Venue Directory plus relevant agency networks.
• Team player who thrives collaborating with planning and wider commercial teams.
• Flexible and adaptable — happy to hot-desk across both hotels.

Responsibilities

• Turn enquiries into confirmed bookings by qualifying leads and crafting tailored proposals.
• Negotiate terms and convert inquiries into signed contracts.
• Collaborate with chefs, creatives and coordinators to deliver standout events.
• Maintain polished systems and inbox to ensure smooth handovers post-contract.
• Host site visits that showcase spaces, stories and experiential potential.
• Work with the planning team to ensure a professional handover after contracts.
• Leverage employee and shopping discounts across the LGH portfolio.
• Promote and coordinate event sales activities across multiple London hotels.

Skills

Sales experience

CRM experience

Proactive selling

Negotiation skills

Tools

Delphi CRM

Cvent

Venue Directory

Job description

The Opportunity

At our 5-star lifestyle hotel, we don’t just host events — we craft experiences that linger in memory long after the last canapé is served. We’re on the lookout for a Groups and Events Sales Executive, to manage enquires for events and group accommodation, across St Martins Lane and Sanderson.

What You’ll Do

• Turn ideas into reality — from boardroom brainstorms to penthouse soirées.


• Get curious. Qualify leads, craft tailored proposals that excite, confidently negotiate and converting enquiries into confirmed booking.


• Collaborate with chefs, creatives, and coordinators to deliver seamless, standout events.


• Keep our systems (and your inbox) as polished as our Champagne flutes.


• Host creative, compelling site visits that bring our spaces — and our story — to life.


• Work seamlessly with the planning team to ensure a smooth, professional handover post-contract.


• Our enviable employee discounts on bedroom rates across the LGH hotel portfolio.


• Shopping discounts - ranging from groceries, fashion, travel, utilities, days out, and even holidays.


• Eye care


• Free legal & money advice


• Counseling sessions


• Cycle to work scheme


• Wellbeing tips and support fitness videos


• Recipe ideas


• Advice on keeping active and healthy living


• Wellbeing podcasts and tv


• Breathing exercises


• 24/7 advice and support line


• Team reward & recognition


• Free meals on duty

Ideal Candidate

• Experience in proactive or reactive hotel sales within a luxury or lifestyle environment.


• A natural closer with a proven track record of managing pipeline and converting business.


• Commercially savvy, target-driven and motivated by results.


• Organised and detail-focused, with strong CRM experience (Delphi preferred).


• A talented writer who can create engaging proposals that reflect each hotel’s unique personality.


• Confident, persuasive and energised by client interaction.


• Familiarity with key industry platforms such as Cvent and Venue Directory, plus relevant agency networks.


• A true team player who thrives collaborating with planning and wider commercial teams.


• Flexible and adaptable — happy to hot-desk across both hotels.

Hotel

At St Martins Lane, a Morgans Originals hotel, we don't just create memorable stays—we create unforgettable experiences. Located in the vibrant heart of Covent Garden, our hotel is a destination for those who thrive on creativity, individuality and connection. Renowned for its iconic design, bold personality and electric atmosphere, St Martins Lane brings together passionate people who love delivering exceptional service and making every guest interaction count

About us

Looking for an exciting career in the hospitality industry? Look no further than LGH Hotels Management! With a growing portfolio of 42 hotels throughout the UK, including globally recognised brands such as Crowne Plaza, Holiday Inn, and Best Western, all located in prime locations, we are the premier destination for those seeking a fulfilling career in hospitality. Join our dynamic team and be a part of shaping the future of the UK hospitality industry.