Group Marketing Director - Multi-Brand Hospitality

MJMK; Greater London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Team discount across all MJMK brands

Up to £500 team referral bonus

Growth opportunities within London’sh

Enhanced maternity and paternity pay

Paid sick pay after one year

Extra holidays each year up to 5 more

Mental health support via Hospitality

Enhanced pension contributions after 5

Job summary

MJMK Restaurants is seeking a senior marketing leader to unify marketing across KOL, Fonda, AngloThai, Luso, Casa do Frango and Lenny's in London. You’ll own strategy, lead the marketing team and partner with founders on growth and brand storytelling.

You’ll drive digital, CRM, and paid media across multiple sites, protect brand identities, and deliver campaigns from concept to execution while managing budgets and cross-department projects.

Qualifications

• Proven experience leading marketing in multi-site hospitality groups.
• Strong track record of growing brand visibility and bookings.
• Experience owning a budget and reporting to a board.
• Deep digital knowledge: paid media, SEO, CRM, data-led decisions.
• Excellent organisation and stakeholder management.

Responsibilities

• Shape the group marketing strategy with the leadership team and lead its delivery across every brand and site.
• Lead, mentor and develop the marketing team, setting objectives, leading performance reviews, chairing the weekly marketing meeting, and recruiting and onboarding new talent.
• Own the group marketing budget and deliver agreed commercial targets, defining the team's KPIs, using data to optimise spend and reporting performance at the monthly board meeting.
• Own the end-to-end guest booking journey with the Head of Reservations, and lead CRM, segmentation and guest data strategy to drive retention and cross-brand loyalty.
• Set the digital strategy across all brands and platforms, including paid media, SEO and GEO, bringing in new audiences and turning interest into repeat visits.
• Protect each brand's identity, tone of voice and guidelines, partnering with our brand and creative team so every campaign looks, sounds and feels right.
• Own the marketing calendar, campaign plans, internal communications and our Notion workspace.
• Lead marketing for every new opening and cross-departmental project, including menu launches, events and seasonal campaigns such as Christmas.
• Lead press, influencer and partnership strategy with the founders and our PR agency, keep chef partners fully engaged, and represent the business externally.

Skills

Senior marketing leadership

Team development

Budget management

Data-driven

Digital marketing

Tools

CRM systems

SEO tools

Job description

MJMK Restaurants is seeking a senior marketing leader to unify marketing across KOL, Fonda, AngloThai, Luso, Casa do Frango and Lenny's in London. You’ll own strategy, lead the marketing team and partner with founders on growth and brand storytelling.

You’ll drive digital, CRM, and paid media across multiple sites, protect brand identities, and deliver campaigns from concept to execution while managing budgets and cross-department projects.