Ground Care Sales Specialist

Ripon Farm Services Ltd; Swanland; On-site; GBP 25,000 - 35,000; Full time

Job summary

Ripon Group is looking for a proactive Ground Care Sales Specialist to enhance our growing equipment division. You will utilize your sales skills and technical knowledge to support customers with garden machinery solutions, ensuring satisfaction and driving success in sales.

Benefits

Supportive team environment

Training and development opportunities

Work with industry-leading equipment

Qualifications

• 1+ years’ experience in equipment sales preferred.
• Good understanding of garden machinery and industry practices.
• Confident using digital tools and sales systems.

Responsibilities

• Support sales of garden machinery and accessories.
• Conduct on-site demonstrations and customer training.
• Build strong relationships with customers.

Skills

Customer-focused

Analytical skills

Strong communication

Proactivity

Job description

Ground Care Sales Specialist

place Swanland

Role overview

Ripon Group is seeking a proactive and customer-focused Ground Care Sales Specialist to support our growing ground care equipment division. This is an exciting opportunity for someone passionate about turf and garden machinery, including robotic mowing solutions.

In this role, you'll combine your technical know-how with strong communication skills to demonstrate, prepare, and support the sale of ground care machinery. From showroom sales of equipment, including walk behind and ride-on mowers, hedge trimmers, grass trimmers and chainsaws, to delivering equipment and undertaking on site handovers, your work will make a direct impact on customer satisfaction and sales success.

Key Responsibilities

• Represent Ripon Ground Care in the sale and support of garden machinery and accessories
• Build strong, lasting relationships with customers
• Conduct on-site demonstrations and deliver customer handover training
• Use CRM systems and follow company sales processes to maintain compliance
• Ensure machinery is invoiced before delivery and support follow-up on outstanding payments
• Attend shows, customer events, and support internal teams when required
• Promote the company and our brands, including John Deere, Hayter, Honda, Husqvarna, Mountfield and Stihl, with professionalism and integrity
• Assist in general depot duties including stock checks, pricing, and presentation
• Adhere to all Health & Safety standards
  
  

What We’re Looking For

• 1+ years’ experience in equipment sales (preferred, not essential)
• Enthusiastic, proactive, and customer-first attitude
• Good understanding of garden machinery and industry practices
• Confident using digital tools, internet functions, and sales systems
• Familiarity with ground care products, including competitor products
• Strong analytical and communication skills
• Flexibility to work extended hours when needed, including Saturdays on a rota
• Reliable, honest, and team-oriented approach
• Ability to work under pressure
  
  

Why Join Us?

• Work with industry-leading equipment and technology
• Supportive team environment with training and development opportunities
• Represent premium brands like John Deere, Stihl and Honda
• Be part of a company that values integrity, professionalism, and progress