Grand Seiko Boutique Assistant Manager -

Seiko UK Limited; Greater London; On-site; GBP 36,000 - 42,000; Full time

Benefits offered by this job

Competitive salary

Commission

Company pension

Life insurance

Private medical insurance

Sick pay

Holiday purchase scheme

EV car scheme

Cycle to work

Parental leave

Job summary

Seiko UK Limited is seeking an experienced Assistant Boutique Manager for the Grand Seiko Boutique on New Bond Street, London. You will support the Boutique Manager to deliver world-class service to a discerning global clientele, leading by example to uphold the brand’s heritage and standards.

You will drive commercial performance, develop a high-performing team, and nurture client relationships through proactive clientelling, events, and exceptional service, ensuring the boutique meets and

Qualifications

• Experience in premium or luxury retail environments.
• Strong clienteling and relationship-building skills.
• Proven ability to coach and develop high-performing teams.

Responsibilities

• Lead and coach a high-performing team to deliver exceptional luxury service.
• Drive client engagement, events, and VIP relationship building.
• Maintain boutique standards, merchandising, and operational excellence.

Skills

Luxury retail

Clientelling

Team leadership

Customer service

Visual merchandising

Job description

Are you passionate about luxury retail and exceptional client service?

We have an exciting opportunity for an experienced retail professional to join our team at our flagship Grand Seiko Boutique on New Bond Street, where you'll help create memorable experiences for our discerning global clientele.

Role Overview & Objectives

As Assistant Boutique Manager, you will play a key role in supporting the Boutique Manager to deliver an exceptional luxury retail experience. You will lead by example, ensuring the Grand Seiko Boutique, New Bond Street is recognised as a premier destination for watch enthusiasts, collectors, and VIP clients from around the world. Through strong leadership, attention to detail, and a passion for client service, you will create an environment where every client interaction reflects the brand's heritage, values, and commitment to excellence.

You will support the Boutique Manager to drive commercial performance, develop a high performing team, and build lasting client relationships that inspire loyalty and repeat business. A strong focus on clientelling, team development, and operational excellence will be essential in ensuring the boutique consistently exceeds expectations.

Key Responsibilities

Client Experience & Brand Representation

• Deliver a world class luxury retail experience that positions the boutique as a destination for watch lovers, Seiko collectors, and Grand Seiko VIP clients from across the globe.
• Create a welcoming, attentive, and engaging environment where every client feels valued and enjoys a personalised experience.
• Adopt a "nothing is too much trouble" approach, ensuring every guest receives exceptional service that exceeds expectations.
• Anticipate the needs of clients and boutique guests, demonstrating outstanding attention to detail at every stage of the customer journey.
• Ensure every touchpoint reflects the brand's values, prestige, and commitment to quality, craftsmanship, and service excellence.
• Develop meaningful and lasting relationships with clients, building trust from their first purchase and nurturing ongoing engagement through proactive clientelling.
• Drive initiatives, including onsite events that enhance client loyalty, retention, and advocacy, creating memorable experiences that encourage repeat visits and referrals.
• Continuously seek opportunities to raise service standards, improve processes, and enhance the overall boutique experience.
• Maintain exceptional visual merchandising and presentation standards that reflect the luxury positioning of the brand.

Leadership & Team Development

• Supporting the Boutique Manager you will lead, motivate, and build a high performing team, fostering a culture of excellence, accountability, and continuous improvement with a commitment to exceeding expectations.
• Provide regular coaching and development focused on luxury sales techniques, clientelling, relationship building, and service excellence.
• Support Boutique recruitment, onboarding, and ongoing development of team members.
• Support Boutique Manager by conducting regular feedback sessions, and development planning to maximise team capability.
• Lead by example in professionalism, customer service, and operational standards. Ensure Boutique employees uniform and personal presentation reflect the Grand Seiko globally required standards.
• Support the achievement of sales targets and KPIs by effectively managing staff rotas in line with budget requirements and boutique objectives, ensuring optimal team performance and operational efficiency.
• Drive clientelling activities to increase customer retention, repeat purchases, and long-term client value. Work with the Marketing team to facilitate and host exclusive events at the Boutique including GS9 Club Events.
• Coach the team to enhance sales performance through effective product storytelling, relationship building, and personalised selling techniques.
• Focus on increasing Average Unit Price (AUP) through informed product recommendations, cross selling, and upselling opportunities.
• Understand sales trends, client behaviour, and product performance to identify opportunities for growth and improvement. Demonstrate an understanding of the Boutiques sales targets, budget, stock levels, and inventory.
• Ensure CRM tools and client databases are actively utilised to create meaningful client engagement opportunities.

Operational Excellence

• Support the day to day management of boutique operations. Ensure operational and administrative tasks are completed accurately and in line with company policies and procedures. Support the Boutique Manager to maintain the highest standards of compliance in Health & Safety, security, stock management, and boutique presentation.
• Monitor client feedback, review and identify opportunities to enhance service standards and team performance.
• Champion a culture of continuous improvement, consistently raising the bar for both client experience and operational excellence.
• Attend meetings as required, and in the absence of the Boutique Manager provide and present boutique performance data and reports to support Boutique business objectives.

Candidate Profile

The ideal candidate will be an experienced luxury retail professional with a passion for delivering exceptional client experiences and developing high performing teams. You will possess strong commercial awareness, exceptional interpersonal skills, and a natural ability to build trusted relationships with discerning clients.

Key Skills & Experience

• Proven experience within a premium or luxury retail environment.
• Strong track record of delivering sales and achieving commercial targets.
• Experience managing and developing high performing teams.
• Excellent clientelling and relationship building skills with the ability to inspire brand loyalty and create long term client relationships.
• Outstanding communication and interpersonal abilities, ability to communicate well with senior business management.
• Strong attention to detail and commitment to service excellence.
• Passion for luxury products, craftsmanship, and exceptional customer experiences.
• Proactive, organised, and results oriented approach to work.

Success in this role will be measured by your ability to deliver exceptional client experiences, support the development of a highly engaged and high performing team, strengthen client loyalty, and contribute to the continued growth and reputation of the boutique as a world class luxury retail destination.

Company Description

Seiko UK Limited is the wholly owned UK subsidiary of Seiko Watch Corporation and has operated from Maidenhead since 1985. The company manages sales, marketing, service, and repair for Grand Seiko, Seiko, Lorus watches, and Seiko clocks in the UK and Ireland, and operates a Grand Seiko Boutique on New Bond Street in London. Seiko Watch Corporation, founded in 1881, is known for pioneering innovations and in-house manufacturing across all major watch technologies. As the only manufacturer offering Quartz, Kinetic, Mechanical, Spring Drive, Solar, and GPS Solar capabilities, Seiko creates highly regarded timepieces at varied price points.

Benefits

• Competitive Salary & Commission
• Company pension
• Life insurance
• Private medical insurance
• Company Sick pay
• Holiday Purchase Scheme
• EV Car Scheme
• Cycle to work scheme
• Enhanced maternity/paternity leave
• Free flu jabs