Google Tag Manager

JR United Kingdom; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join a leading company at the forefront of transforming digital guest experiences! We are looking for a Google Tagging Manager specialist to manage tag implementation across digital platforms. This hybrid role offers exciting challenges in a dynamic field, with a focus on data integrity and user behaviour tracking. You'll work closely with cross-functional teams to enhance data strategies and reporting, helping to drive decision-making and optimize campaigns.

Benefits

Pension

Life Assurance

Discretionary company bonus

28 days holiday

Merlin Magic Pass for attractions

Discounts in retail shops and restaurants

Qualifications

• 2-3 years of experience in digital analytics or a related field.
• Proficiency with analytics platforms and visualisation tools.
• Familiarity with SEO, paid media campaigns, and website analytics is a plus.

Responsibilities

• Manage the implementation, configuration, and optimisation of tags.
• Regularly audit and monitor tag performance.
• Collaborate with teams to define tagging requirements and ensure data accuracy.

Skills

Attention to detail

Analytical mindset

Digital marketing

Education

Degree in Marketing

Degree in Computer Science

Degree in Data Science

Tools

Google Tag Manager

Google Analytics

Tableau

Power BI

Job description

Social network you want to login/join with:

Join us at Merlin Entertainments as we transform the future of digital guest experiences across our iconic global attractions.

We are looking for a Google Tagging Manager specialist to ensure that the correct tags are implemented across our website, digital platforms and channels.

This is a hybrid role with 1 day a week required in our London Arbor Blackfriars office.

This role ensures that relevant information from other systems (such as analytics, marketing, and e-commerce platforms) is tagged accurately, captured, and properly routed to track user behaviour, conversions, and other key metrics.

The Tag Manager will work closely with technical, marketing, analytics teams and third-party agencies to implement and manage tagging strategies that enhance data tracking, reporting, and optimisation across the business.

About the Role

This is a high-impact position within the Digital & Data division, responsible for designing secure, scalable, and high-performing microservices architectures that support Merlin’s mission to transform the digital guest experience across its world-renowned attractions.

You’ll work at the intersection of architecture, security, DevOps, and cloud, guiding the development of resilient systems while embedding best-in-class security practices throughout.

Key Accountabilities:

• Manage the implementation, configuration, and optimisation of tags on Merlin Entertainments global website and digital platforms.
• Ensure all tags are correctly placed, ensuring that all necessary data from various systems is captured and transmitted accurately.

Tag Auditing & Quality Assurance

• Regularly audit and monitor the performance of tags to ensure that data is being captured accurately and in real-time.
• Conduct thorough testing and debugging to resolve issues related to tag firing, data tracking, and integration with external platforms.
• Ensure tags do not affect website performance or user experience, working to maintain a seamless digital environment.

Analytics Integration & Reporting

• Ensure that tags are correctly integrated with digital analytics platforms (Google Analytics, Google Tag Manager, One Trust, etc.) and other systems (CRM, Salesforce, etc.).
• Monitor data flow and work to resolve any discrepancies in data collection or reporting across systems.
• Assist with the development of dashboards and reports by ensuring accurate tagging and data capture.

Cross-Functional Collaboration

• Work closely with digital marketing, analytics, and development teams to define tagging requirements and ensure data accuracy across all touchpoints.
• Collaborate with marketing teams and 3rd party agencies to ensure the tagging of campaigns, conversion tracking, and user behaviour is aligned with business goals and objectives.
• Serve as a key point of contact for any issues or adjustments needed with digital tagging.

Best Practice & Compliance

Experience and Qualifications

• Solid experience using Google Tag Manager
• 2-3 years of experience in digital analytics or a related field, with a solid understanding of web analytics, digital marketing campaigns, and conversion tracking.
• Proficiency with analytics platforms such as Google Analytics, and experience with data visualisation tools like Tableau or Power BI, is highly desirable.
• Strong attention to detail, an analytical mindset, and the ability to generate actionable insights from data are essential.
• A degree in a relevant field (e.g., Marketing, Computer Science, Data Science) is preferred, and familiarity with SEO, paid media campaigns, and website analytics is a plus.
• Proactive team player with a passion for digital marketing and data-driven decision-making.

Interview Process:

• 1-2 stage Panel Interview

Our recruitment process typically takes around 4-5weeks, but we’re always happy to work around your availability. You’ll have the opportunity to be supported by our external recruitment partner at different stages along the way.

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects. Benefits include Pension, Life Assurance, discretionary company bonus, 28 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

At Merlin Entertainments, we’re committed to creating a workplace where everyone feels valued and supported. Diversity and inclusion are central to how we work — we celebrate individuality and strive to build an environment where everyone can thrive.

We’re proud to be an equal opportunities employer, welcoming applications from all backgrounds and identities, including age, ethnicity, gender, disability, neurodiversity, sexual orientation, family or parental status, religion, and veteran status.