Google E-Commerce Specialist

GroupM; United Kingdom; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global marketing firm in the United Kingdom is seeking a Google E-Commerce Specialist to drive high-performance Google Ads campaigns for e-commerce clients. The ideal candidate should have 3–5+ years of specific experience in managing and optimizing Google Shopping and Performance Max campaigns. This exciting role will involve close collaboration with clients and internal teams, alongside a commitment to leveraging digital marketing trends and best practices within a hybrid working model.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Employee mental health awareness days

Qualifications

• 3–5+ years of hands-on Google Ads experience focused on e-commerce campaigns.
• Ability to manage and optimize high-budget Google Shopping and PMax campaigns.
• Strong proficiency in identifying bid strategies and performance analysis.

Responsibilities

• Own the implementation and optimization of Google Ads campaigns.
• Build strong relationships with clients and represent media performance.
• Stay ahead of digital marketing trends and apply best practices.

Skills

Google Ads experience

E-commerce campaign management

Analytical thinking

Attention to detail

Communication skills

Education

Google Ads certifications

Google Analytics certification

Tools

Google Analytics 4

Excel

PowerPoint

Job description

Overview

Description About WPP Media. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

Role Summary and Impact

The Google E-Commerce Specialist is a key member of our Paid Media team, responsible for driving high-performance Google Ads campaigns across e-commerce-focused clients. This role leads the end-to-end execution and optimization of paid media campaigns across Search, Shopping, Performance Max, and Demand Gen etc to achieve business results that matter. It will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Key Responsibilities

• Campaign Execution & Optimization: Own the implementation and optimization of full-funnel Google Ads campaigns (Search, Shopping, Performance Max, Demand Gen, Display, and YouTube). Apply advanced knowledge of Google Ads formats, features, and targeting capabilities to maximize campaign performance. Monitor daily campaign performance and optimize towards KPIs such as ROAS, CPA, and revenue growth. Translate campaign data into clear, actionable insights and optimization strategies. Deliver timely, accurate, and insightful reports across all campaigns, platforms, and performance metrics. Manage media budgets with precision and ensure all campaigns align with internal benchmarks and client goals. Collaborate with Google reps to stay ahead of beta features, platform updates, and optimization opportunities. Conduct ongoing keyword, audience, and competitive research to inform strategy and uncover growth opportunities.
• Client Management & Internal Collaboration: Build strong relationships with clients by delivering consistent value, insights, and results. Represent paid media performance clearly in client-facing calls and reports. Work cross-functionally with internal teams to align campaign activity with broader media and business strategy. Ensure all campaigns are compliant with service level agreements and client expectations.
• Learning & Innovation: Stay ahead of digital marketing trends, platform updates, and best practices—especially as they relate to e-commerce. Apply a strong understanding of brand safety, platform policies, and ad verification standards. Share knowledge across the team and contribute to innovation within the media practice.

Required Skills & Experience

• 3–5+ years of hands-on Google Ads experience, with a strong focus on e-commerce campaigns.
• Proven ability to manage, analyze, and optimize high-budget Google Shopping and PMax campaigns.
• Deep understanding of campaign strategy, bid strategies, attribution, and performance analysis.
• Google Ads certifications (Search, Display, Shopping, Performance Max, etc.) are required.
• Google Analytics certification preferred.
• Experience with GA4, conversion tracking, and e-commerce funnels.
• Strong proficiency in Excel and PowerPoint for data analysis and reporting.
• Exceptional attention to detail, analytical thinking, and problem-solving skills.
• Excellent communication and copywriting abilities.
• Working knowledge of SEO, HTML, and UX principles is a plus.

Who You Are

• Results-driven and passionate about digital performance marketing.
• Obsessed with testing, learning, and optimizing.
• Comfortable managing multiple projects and stakeholders in a fast-paced agency environment.
• A strategic thinker who can also get into the executional weeds.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our privacy notice for more information on how we process the information you provide.