Global Ventures Audience Growth Lead

Hyve Group; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Hyve Group is seeking a Head of Audience Development for Global Ventures to lead buyer acquisition strategy and growth for flagship events. You will identify, engage and secure qualified buyers for hosted meetings and events, building senior-level relationships and partnering across marketing, content, sales, and operations.

You will lead a high-performing team, drive data-driven recruitment, and craft scalable programmes that deliver high-quality attendance and strong engagement across the

Qualifications

• 10+ years in targeted & performance-based roles.
• 5+ years leadership experience.
• Experience in account management within events or relevant sectors.
• Strong verbal and written communication skills.
• Able to run processes and set up direct reports for success.
• Confident presenter and able to engage with the C-suite.
• Passionate about building high-performing teams and communities.
• Aware of industry news and trends (funding, acquisitions, results).
• Familiar with CRM tools (HubSpot, ZoomInfo).
• Proficient in Excel (pivot tables, VLOOKUP).

Responsibilities

• Own end-to-end buyer acquisition and retention strategy, delivering senior audiences across hosted and wider programmes.
• Lead, develop and inspire the buyer acquisition team(s) with clear objectives, KPIs and incentives.
• Define audience plans by sector, account and geography; oversee recruitment performance and CRM strategy.
• Build and strengthen strategic relationships with enterprise accounts; drive long-term engagement.
• Own the department's operating model, including recruitment processes, reporting, CRM governance and tech.
• Partner with Sales, Marketing, Content, Operations and Attendee Experience leadership to maximise growth.
• Analyze audience composition, recruitment performance and market opportunities; use data to refine strategy.
• Contribute to Global Ventures' wider audience strategy and best practices.

Skills

Leadership

Sales

Communication

Data analysis

CRM tools

Excel

Pivot tables

Tools

Hubspot

Zoominfo

Job description

Hyve Group is seeking a Head of Audience Development for Global Ventures to lead buyer acquisition strategy and growth for flagship events. You will identify, engage and secure qualified buyers for hosted meetings and events, building senior-level relationships and partnering across marketing, content, sales, and operations.

You will lead a high-performing team, drive data-driven recruitment, and craft scalable programmes that deliver high-quality attendance and strong engagement across the