Global Surgical Marketing Strategist

Lexington Medical, Inc.

Bedford

On-site

GBP 90,000 - 113,000

Full time

14 days+

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Job summary

Lexington Medical is seeking a Global Strategic Marketing Manager to shape messaging and launches for the AEON Endoscopic Stapler. You will work with the CEO and commercial leadership to translate direction into campaigns, tools, and online presence across 40 countries.

You will gather customer and competitive insights, craft positioning, and manage global launches, digital campaigns, and regional enablement. This hands-on role sits on a small team with exposure to senior leaders.

Qualifications

Bachelor’s degree in business, engineering, life sciences or related field.
4 to 7 years of marketing or product marketing experience.
Experience developing positioning and messaging and bringing it to market through a product launch, campaign, or rebrand, including coordinating the cross‑functional work behind it.
Experience managing digital marketing agencies or contractors (website, SEO, social, or paid campaigns), with enough hands‑on knowledge to direct the work and judge its quality.
Excellent writing and a strong eye for content; you can turn a technical product story into clear, compelling messaging for surgeons, hospital buyers, and sales teams.
Reliable follow‑through with senior stakeholders, including the confidence to chase commitments from sales leaders and executives without losing the relationship.
You use AI tools daily to move faster on research, drafting, and analysis, you know when to trust the output and when not to, and you have built at least one AI‑assisted tool or workflow that you or your team relies on.
A track record of learning new markets, products, and clinical areas quickly, and of good judgment about what to elevate and what to handle yourself.
Ability to travel up to 25%, including international travel to surgeon sites, distributors, and conferences.
Medical device or healthcare experience, an MBA, surgical or OR exposure, or experience marketing in international or distributor markets is a plus.

Responsibilities

Build and run the global marketing plan, translating strategic direction into positioning, messaging frameworks, and market by market priorities across the U.S., Europe, and international distributor markets.
Develop and maintain AEON positioning and the core value story, and keep it consistent across sales materials, the website, digital channels, and trade shows.
Gather voice of customer insight from surgeons, OR staff, and hospital value analysis stakeholders, and track competitor messaging, so leadership, sales, and R&D hear what the market is saying.
Coordinate global product launches, building the launch plan and keeping regulatory, quality, supply chain, clinical training, and sales readiness on schedule in each market.
Develop the global marketing toolkit (value story, clinical evidence summaries, launch kits, training content) that regional sales teams and distribution partners adapt locally.
Own digital marketing through agencies, contractors, and freelancers, including the website, SEO and AI search visibility, LinkedIn, and digital campaigns: set priorities, manage scope and budget, and hold vendors to quality and deadlines.
Run the commercial operating rhythm: prepare agendas and materials for leadership and sales leadership meetings, capture decisions and owners, follow up until items are closed, and flag risks early.
Plan Lexington’s presence at surgical conferences and trade shows, and take on special marketing projects for the CEO and commercial leadership as priorities shift.