Global Social Content Manager

Mars; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Company bonus

Job summary

Mars is seeking a Global Social Content Manager to act as the central delivery lead for social content within the Global Brand Experience team. You will own content execution, community management, and operational workflows to support high-volume, earned-first content across Ben’s Original and Dolmio brands.

The role demands hands-on leadership, cross-functional collaboration, and data-driven storytelling. Based in Paddington, London, you will work closely with the Global Brand Experience Senior

Qualifications

• Experience leading high-volume social channels for FMCG/CPG brands or top-tier digital/social agencies.
• Strong understanding of modern social platforms (TikTok, META, Pinterest) and enterprise tools.
• Proven ability to manage community pipelines, real-time brand commentary, and organic engagement.

Responsibilities

• Shape and deliver a best-in-class social strategy for brand engagement across platforms.
• Operationalise strategy into scalable playbooks and ways of working for global and regional teams.
• Launch and scale the Social Hub model across brands and regions with consistent processes.
• Manage end-to-end campaign delivery, publishing schedules, and multi-market calendars.
• Lead governance reviews, approvals, and cross-functional collaboration with Legal and Corporate Affairs.

Skills

Social content management

Community management

Content strategy

Analytics reporting

Influencer collaboration

Tools

Sprinklr

FIT testing

Job description

Job Description

We’re looking for a Global Social Content Manager to serve as the central delivery lead for social content within our Global Brand Experience (BX) team. As we accelerate our ambition to build world‑class, culturally resonant, and digitally led brand experiences, you will help take our iconic household brands (including Ben’s Original™ and Dolmio™) into a new era of digital connection and community building. Reporting directly to the Global Brand Experience Senior Director (with a dotted line to the Global Content Director), you will own content execution, community management, and the operational "how." This is a highly collaborative, hands‑on role designed for an agile, detail‑oriented social specialist who knows how to run a high-volume, "earned‑first" content engine, close publishing cadence gaps, and build active, highly engaged online communities.

Job Title

Global Social Content Manager (T2)

Location

Paddington

What are we looking for?

• Highly engaged social brand builder, that has their finger on the pulse of culture.
• Hands-On Experience of managing active, high-volume social channels for a major consumer brand (FMCG/CPG) or at a top-tier digital/social 1st creative agency.
• Deep, expert-level understanding of modern social platforms (TikTok, META, Pinterest) and hands-on experience with enterprise suites (specifically Sprinklr and FIT testing).
• Proven track record of running community management pipelines, executing real-time brand commentary, and driving organic engagement.
• Excellent organization skills to manage agency deliverable schedules, content calendars, influencer/creator vetting, and cross-functional asset approval pipelines.
• Ability to pull clean, accurate data, recognize performance trends, and translate metrics into clear, visual reporting dashboards.

What will be your key responsibilities?

Social Strategy Deployment & Hub Operations

• Help shape and deliver a best‑in‑class social strategy, transforming how our brands engage with consumers across social platforms.
• Operationalise the global social strategy into scalable, practical playbooks, toolkits, and ways of working for global and regional teams.
• Launch and scale our Social Hub model across brands and regions, embedding consistent social operating processes and standards.
• Support Regional leads, with reactive content requirements, efficiently and effectively.

Social Activation & Campaign Delivery

• Lead end-to-end campaign delivery, day-to-day agency management, in-flight optimisation, publishing schedules, and multi-market content calendars.
• Drive influencer and creator campaign governance while building active, highly engaged, and responsive online communities.

Governance, Risk & Brand Stewardship

• Guard global social governance, ensuring adherence to brand strategy, tone of voice, responsible marketing, and regulatory requirements.
• Partner closely with Legal, Consumer Care, and Corporate Affairs to manage compliance and brand escalation protocols across markets.
• Lead agency content social reviews, i.e. “Walk the wall”, Annual Planning, North Star workshops, Brand Day.

Measurement, Analytics & Partnerships

• Lead social reporting dashboards, benchmarks, and optimisation cycles to translate engagement data into actionable creative recommendations.
• Manage social agency partnerships daily, support JBP relationships with social platform partners, and share emerging trends and innovations.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.