Global Social Content Lead: Strategy, Community & Campaigns

Royal Canin USA Inc; Greater London; On-site; GBP 60,000 - 100,000; Full time

Job summary

Mars, Incorporated in London is seeking a Global Social Content Manager to lead the delivery of social content across brands, building culturally resonant, digitally led experiences.

You will own content execution, community management, and the processes that keep publishing cadence tight, with enterprise tools and an earned-first approach. The role focuses on shaping strategy, coordinating across regions, and delivering impactful social campaigns.

Qualifications

• Experience managing high-volume social channels for consumer brands or 1st digital agency.
• Strong understanding of modern social platforms and enterprise tools.

Responsibilities

• Shape and deliver a best-in-class social strategy across platforms.
• Operationalise the global social strategy into scalable playbooks and toolkits for global/ regional teams.
• Launch and scale the Social Hub model across brands and regions with consistent processes.
• Lead end-to-end campaign delivery, publishing schedules, and multi-market content calendars.
• Governance: ensure adherence to brand strategy, tone of voice, and regulatory requirements.
• Collaborate with Legal, Consumer Care, and Corporate Affairs on compliance and escalation protocols.
• Lead agency content reviews and strategic planning workshops.
• Lead social reporting dashboards, benchmarks, and optimization cycles.
• Manage social agency partnerships and share trends and innovations.

Job description

Mars, Incorporated in London is seeking a Global Social Content Manager to lead the delivery of social content across brands, building culturally resonant, digitally led experiences.

You will own content execution, community management, and the processes that keep publishing cadence tight, with enterprise tools and an earned-first approach. The role focuses on shaping strategy, coordinating across regions, and delivering impactful social campaigns.