Global ServiceNow Marketing Programs Lead

Exclusive Networks; England; On-site; GBP 42,000 - 64,000; Full time

Job summary

Exclusive Networks is seeking a Marketing Programmes Specialist to drive ServiceNow growth by translating global strategy into effective execution across regions. You will oversee governance, MDF, reporting and campaign coordination to maximise support from the global ServiceNow marketing team.

The role requires delivering programs on time and budget, coordinating assets and campaigns, and optimising investments with strong stakeholder collaboration across marketing, sales, partners and agencies.

Qualifications

• 3–5 years' experience in B2B, channel or technology marketing, programme management or marketing operations.
• Experience delivering multi-country programmes, integrated campaigns and demand generation.
• Experience managing budgets, MDF and cross-functional stakeholders.
• Technology, software, cybersecurity or IT distribution experience preferred.
• Strong HubSpot, CRM and marketing automation capability.
• Advanced Excel and PowerPoint skills.
• Experience with workflow tools such as Smartsheet.
• Highly organised, detail-oriented and able to manage competing deadlines.
• Proactive, collaborative and solutions focused.
• Strong programme, stakeholder and communication skills.
• Analytical and effective in fast-paced international environments.
• Must be fluent in English

Responsibilities

• Deliver global and regional marketing programmes against timelines, budgets and GTM priorities.
• Coordinate integrated plans, milestones, deliverables and stakeholder communications across markets.
• Maintain programme governance and improve execution efficiency and effectiveness.
• Build strong relationships across regional marketing, sales, ServiceNow, partners and agencies.
• Coordinate assets, funding, and campaign deployment across regions.
• Be PME expert, support regions to accelerate adoption across the partner ecosystem.
• Manage MDF planning, allocation, spend, utilisation and reporting.
• Ensure applications, claims, compliance and reporting are accurate and timely.
• Track ROI and recommend how to optimise future investment.
• Support multi-channel campaigns, events, partner initiatives and GTM launches.
• Coordinate workflows across creative, digital and content teams.
• Ensure activity meets timelines, budgets and quality standards.
• Maintain dashboards and track programme KPIs, engagement, leads and pipeline contribution.
• Provide timely reporting and investment visibility to leadership and regional stakeholders.
• Use data and insight to improve programme performance.

Tools

HubSpot CRM

CRM

Smartsheet

Excel

PowerPoint

Job description

Exclusive Networks is seeking a Marketing Programmes Specialist to drive ServiceNow growth by translating global strategy into effective execution across regions. You will oversee governance, MDF, reporting and campaign coordination to maximise support from the global ServiceNow marketing team.

The role requires delivering programs on time and budget, coordinating assets and campaigns, and optimising investments with strong stakeholder collaboration across marketing, sales, partners and agencies.