Global Sales Propositions Lead & Enablement

ITV Studios; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

ITV Studios is seeking a strategic editor-in-chief-like leader to translate data into compelling commercial narratives for global sales of finished tape, formats, and new productions. You’ll bridge Content, Insights, Marketing, and Business Development to support sales teams with top-tier collateral and data-driven insights.

You will design GTM plans, anticipate buyer needs, and develop launch-ready materials that accelerate deal making across broadcast, streaming and FAST/AVOD channels.

Qualifications

• Experience in distribution sales, acquisitions or product marketing in media.
• Strong understanding of global content trends and data-led buyer evaluation.
• Proven ability to model content value for broadcasters and streamers.
• History of creating pitch documents that enable TV content sales.
• Knowledge of selling formats versus finished tape deals.
• Experience turning data and creative assets into concise commercial pitches.

Responsibilities

• Pitch Asset Suite: craft commercial logic and templates for sale decks and cheat sheets.
• Target buyers: define ideal buyer profiles to prioritize discussions across platforms.
• Strategic Insight: commission analyses to support sales goals and value claims.
• Pre-Sale Enablement: create collateral for earlier lifecycle pitches to secure pre-sales.
• Catalogue enablement: build thematic collections for buyer needs.
• Reactive Hot Lists: monitor trends to quickly produce sales-ready sheets.

Skills

Distribution sales

Product marketing

Acquisitions

Global trends

Content valuation

Pitch documents

Finished Tape

Format vs Tape

Data-driven pitches

Go-to-market planning

Project management

Cross-functional influence

Job description

ITV Studios is seeking a strategic editor-in-chief-like leader to translate data into compelling commercial narratives for global sales of finished tape, formats, and new productions. You’ll bridge Content, Insights, Marketing, and Business Development to support sales teams with top-tier collateral and data-driven insights.

You will design GTM plans, anticipate buyer needs, and develop launch-ready materials that accelerate deal making across broadcast, streaming and FAST/AVOD channels.