Global Propositions Manager

ITV Studios; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

ITV Studios is seeking a strategic editor-in-chief-like leader to translate data into compelling commercial narratives for global sales of finished tape, formats, and new productions. You’ll bridge Content, Insights, Marketing, and Business Development to support sales teams with top-tier collateral and data-driven insights.

You will design GTM plans, anticipate buyer needs, and develop launch-ready materials that accelerate deal making across broadcast, streaming and FAST/AVOD channels.

Qualifications

• Experience in distribution sales, acquisitions or product marketing in media.
• Strong understanding of global content trends and data-led buyer evaluation.
• Proven ability to model content value for broadcasters and streamers.
• History of creating pitch documents that enable TV content sales.
• Knowledge of selling formats versus finished tape deals.
• Experience turning data and creative assets into concise commercial pitches.

Responsibilities

• Pitch Asset Suite: craft commercial logic and templates for sale decks and cheat sheets.
• Target buyers: define ideal buyer profiles to prioritize discussions across platforms.
• Strategic Insight: commission analyses to support sales goals and value claims.
• Pre-Sale Enablement: create collateral for earlier lifecycle pitches to secure pre-sales.
• Catalogue enablement: build thematic collections for buyer needs.
• Reactive Hot Lists: monitor trends to quickly produce sales-ready sheets.

Skills

Distribution sales

Product marketing

Acquisitions

Global trends

Content valuation

Pitch documents

Finished Tape

Format vs Tape

Data-driven pitches

Go-to-market planning

Project management

Cross-functional influence

Job description

Workplace: White City, London - 3 days a week in the office

The role

Our overall team’s vision is to deliver the best global intelligence from brilliant data sets to maximise revenue across Global Sales, Zoo55, Brand Partnerships, Content & Production. Our purpose is to translate our data into forward-looking, meaningful, action-led creative & commercial recommendations to inform content, distribution & monetisation strategies

This is a high-impact, newly created role designed to enable sales of finished tape globally (scripted & unscripted, new & catalogue), formats (new and existing), and new global productions. You will serve as the "Editor-in-Chief" for our global sales narrative, translating complex audience data and marketing assets into a curated set of commercial value propositions.

You will act as the strategic connector between Content, Insights, Marketing, PR and Business Development. You will synthesize the creative expertise of Content, the analytical rigour of Insights, and the ambitions of Business Development into a cohesive narrative that helps Sales teams across ITV Studios close deals with the right set of tools.

Main responsibilities

• Pitch Asset Suite: Design the commercial logic and best practice templates for sale pitch decks and "cheat" sheets. You take the detailed show information (synopses, bibles, loglines) provided by the Content Teams and apply the commercial layer. You don't rewrite scripts; you refine them into high-level "Battle Cards" and elevator pitches that drive immediate buyer comprehension
• Target buyers: develop the ideal buyer profile for new titles enabling sales to prioritise the right commercial discussions across broadcast, streaming and FAST/AVOD
• Strategic Insight Application: Leverage the full power of the Data & Insights team by proactively commissioning new analysis to support specific sales goals. Whether it is validating a streamer sales forecast, proving "advertising value" for AVOD buyers, or highlighting ITV’s leadership ranking in a specific genre, you determine the data points needed to maximize interest and pricing, then translate that evidence into a killer "Why Buy" narrative for the sales force.
• Pre-Sale Enablement: Develop specific collateral that allows sales teams to pitch earlier in the lifecycle (Pre-production/Script stage), helping to secure co-productions and pre-sales by visualizing the potential success of a show before it airs.
• Catalogue enablement: develop thematic, genre‑specific collections (e.g., "True Crime bundles" or "Feel‑Good Formats") that respond to specific buyer needs identified with insights & Business Development.
• Reactive "Hot Lists": Monitor & anticipate global trends (via the Insights & marketing teams) to rapidly create reactive sales sheets. (e.g., "Bridgerton just launched-here is our top 5 Period Dramas available for license now.")

Sales & Go-To-Market (GTM) planning

• GTM Activity Roadmap: Architect a strategic annual (& quarterly) Go-to-Market (GTM) calendar of activities, integrating sales priorities, key content and sales briefings with marketing campaigns and events, reviewed and aligned quarterly with the distribution and production leadership teams

New title Sales Launch Readiness

• Architect of New Title Launch Briefings: You orchestrate the sales launch moment of new content in close collaboration with Marketing, PR and Content. While you design the session structure to ensure maximum commercial impact, you coordinate with Content Executives to deliver the creative vision and Marketing to present the brand and event campaigns, ensuring a unified message.
• Feedback Loop: Act as the interface between Sales and Content; feed market objections and buyer feedback back to sales and content leadership to discuss potential implications on upcoming

Skills you’ll need (minimum criteria)

• Extensive experience in Distribution sales, Product Marketing, or Acquisitions, preferably in the media and entertainment industry
• Deep appreciation for global content trends and how data‑led buyers evaluate a show or format purchase.
• Extensive experience in developing inside‑out content valuation modelling for broadcasters and streamers alike (i.e. advertising value of a show or the streamer sales value in volume and financial terms)
• Proven track record in building toolkits and compelling pitch documents which have been proven to enable more TV content sales
• You understand the difference in how to sell a "Format" and a "Finished Tape" deal
• Extensive experience taking heavy data (ratings, demographics) or creative materials (scripts) and turning them into succinct, compelling commercial pitches.
• Strong track record establishing and effectively managing a sales and go-to market planning process
• Project Management: Experience managing complex launch timelines involving multiple stakeholders (Marketing, Insights, Sales, Business Development, PR).

Other things we’re looking for (key criteria)

• Strong understanding of B2B sales cycles and buyer journeys.
• Excellent communication, presentation, and project management skills.
• Analytical skills to interpret data and drive decisions.
• Proficiency with sales tech stack (CRM, enablement platforms).
• Ability to influence cross-functional teams.