Global Product & Go To Market Executive

JR United Kingdom; Scotland; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading company is seeking a Global Product & Go To Market Executive in Somerset. This role involves coordinating trade marketing activities and managing budgets to support sales teams. The ideal candidate will have a degree and experience in strategic marketing, with a strong understanding of international markets.

Qualifications

• Knowledge of UK, US, and other international markets.
• Experience in developing trade launch plans and managing complex logistics.

Responsibilities

• Lead delivery of GTM launch activities and trade materials.
• Manage annual GTM marketing budgets and support marketing projects.
• Analyze performance of GTM materials for future improvements.

Skills

Strategic Planning

Marketing Planning

Sales Processes

Influencing Teams

Education

Diploma or Degree

Job description

Job Title: Global Product & Go To Market Executive, Somerset

Client: Clarks

Location: Somerset, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 12.05.2025

Expiry Date: 26.06.2025

Job Description:

This role reports to our Head Office at 40 High Street, Street, Somerset, BA16 0EQ, United Kingdom.

The main responsibility is to coordinate and deliver all Clarks Premium & Essentials trade marketing and product materials to support regional or in-market sales teams, facilitating effective sell-in.

Responsibilities:

1. Lead the delivery of all Clarks Premium & Essentials GTM launch activities, focusing on producing the required trade materials to enable sell-in.
2. Coordinate the delivery of content for seasonal launches, including brand pitch presentations, sales ID directions for conferences and trade events, and marketing and product GTM presentations/materials.
3. Deliver showroom guidelines, including graphics, ensuring timely supply to sales teams and support for trade fairs.
4. Supervise the development of trade PR materials for local deployment, ensuring effective market activation.
5. Manage external agencies and suppliers, negotiating costs and ensuring timely delivery within budget.
6. Analyze the utilization and performance of GTM materials, applying learnings to future developments.
7. Maintain regular interactions with strategic markets to understand local needs and incorporate learnings into GTM strategies.
8. Manage annual GTM marketing budgets, ensuring activities are within budget and aligned with local needs.
9. Support or lead marketing projects such as NFW and collaborations, ensuring delivery within budget.
10. Coordinate seasonal GTM shoots, working with creative and product teams to ensure samples and key benefits are accurately captured.

Qualifications:

• Diploma or Degree level education.
• Knowledge of UK, US, and other international markets.
• Understanding of footwear or fashion/accessories markets.
• Knowledge of strategic planning, marketing planning, and sales processes.
• Technical skills in developing and implementing strategic marketing plans for international markets.
• Experience in developing trade launch plans, supporting events, and managing complex logistics.
• Ability to influence remote, multicultural teams.
• Successful experience in brand strategy development, trade marketing, and managing international teams.
• Experience supporting sales teams in key account development.

Disclaimer:

This document describes the general nature and level of work only. It is not exhaustive and may be amended at any time by the company.