Global Product & Go To Market Executive

Clarksoutlet; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Executive to lead trade marketing and product support for premium brands. In this role, you will coordinate GTM launch activities, manage marketing budgets, and engage with regional sales teams to ensure effective delivery of marketing materials. This position offers a unique opportunity to influence international marketing strategies and collaborate with diverse teams. If you are passionate about driving brand success and thrive in a fast-paced environment, this role is perfect for you.

Qualifications

• Experience in developing consumer brand strategies for premium brands.
• Knowledge of international markets and strategic marketing planning.

Responsibilities

• Coordinate trade marketing and product materials for sales teams.
• Manage GTM launch activities and seasonal content delivery.
• Analyze performance of GTM materials for continuous improvement.

Skills

Strategic Marketing

Trade Marketing

Market Analysis

Project Management

Team Leadership

Education

Diploma or Degree

Job description

UK HQ, 40 High Street, Street, Somerset, United Kingdom Req #1282

01 May 2025

Job Code
Marketing - Global Product & GTM Executive

FLSA Status

Job Overview

Coordinate and deliver all Clarks Premium & Essentials trade marketing and product materials to support Regional or in-market sales teams, facilitating effective sell-in.

Responsibilities

1. Lead the delivery of all Clarks Premium & Essentials GTM launch activities, focusing on producing trade materials to enable sell-in.
2. Coordinate seasonal launch content, including brand pitch presentations, sales ID directions for conferences and trade events, and GTM presentations/materials.
3. Deliver showroom guidelines, including graphics, ensuring timely supply to regional/in-market sales teams and support for trade fairs.
4. Supervise development of trade PR materials for local deployment, ensuring effective delivery.
5. Manage external agencies/suppliers, negotiating costs and ensuring timely, budget-compliant delivery.
6. Analyze utilization and performance of GTM materials, applying insights to future developments.
7. Engage with strategic markets to understand local needs, sharing knowledge with the team for continuous improvement.
8. Manage annual GTM marketing budgets, incorporating local needs into development.
9. Support or lead marketing projects during quieter periods, ensuring activities stay within budget.
10. Coordinate seasonal GTM shoots, working with Creative Studio and Product Teams to ensure samples and key benefits are accurately captured for GTM tools.

Qualifications

• Diploma or Degree level education
• Knowledge of UK, US, and other international markets
• Knowledge of footwear or fashion/accessories markets
• Understanding of strategic planning, marketing planning, and sales processes
• Technical Skills:
• Strategic marketing plan development and implementation for international markets
• Trade launch marketing plans, events, and materials support
• Design of marketing, administrative, and logistics processes for complex international operations
• Influencing remote, multicultural teams

Successful Experience

• Developing and implementing consumer brand strategies for premium international brands across various media and markets
• Creating trade marketing plans for premium UK and international brands
• Establishing processes to support international marketing planning and delivery
• Managing and developing remote, multicultural teams
• Supporting sales teams in developing key national accounts

Disclaimer

This document describes the general nature and level of work only. It is not exhaustive of all skills, activities, duties, or responsibilities required. Other activities may be added at any time. This description may be changed at the company's discretion at any time, with or without notice.

• UK HQ, 40 High Street, Street, Somerset, United Kingdom