Global Prime & Influencer Communications Lead

Amazon Uk Services Ltd.; England; On-site; GBP 70,000 - 110,000; Full time

Job summary

Amazon's International Stores Communications Hub seeks a strategic communications professional to support our international regions. The role focuses on Prime and Influencer Relations, serving as a central topic specialist to strengthen customer engagement with Prime's value proposition and to scale influencer programming.

You will collaborate with global teams to shape narratives across geographies, guiding campaigning, messaging, and toolkits to enable local execution while upholding Amazon's

Qualifications

• Experience in professional communications or public relations.
• Bachelor's degree in communications, public relations, or related field.
• Experience in developing and executing communication strategies.
• Experience in influencer marketing or influencer relations.

Responsibilities

• Develop and adapt Prime communications strategies across international regions in partnership with U.S.-based topic leads, including messaging development, campaign planning, and results measurement.
• Execute strategic Prime communications programs with in-country teams across 26+ countries, creating and maintaining toolkits, playbooks, and standardized resources that enable effective local execution.
• Drive the implementation of Amazon's international influencer brand strategy in partnership with the Head of International Influencer Relations, owning program operations and scaling best practices across markets.
• Manage global influencer measurement and reporting, including leading the relationship with the team's data agency partner, developing performance insights, and making recommendations to optimize future programming.
• Lead agency and external partner relationships across influencer and Prime programs, working strategically with central international agency partners on communications activations.
• Plan, implement, and measure multi-channel consumer and influencer campaigns, including coordinating events, shoots, and industry moments.
• Provide communication guidance on risk mitigation and reactive issues management, including developing messaging for business experiments.
• Consult on country communications plans to ensure topic consistency, relevancy, and alignment with centralized strategy.
• Manage operational processes including budget tracking, internal request workflows, and ongoing program reporting to drive efficiency and accountability.

Skills

Public relations

Strategic communications

Influencer marketing

Education

Bachelor's degree

Job description

Amazon's International Stores Communications Hub seeks a strategic communications professional to support our international regions. The role focuses on Prime and Influencer Relations, serving as a central topic specialist to strengthen customer engagement with Prime's value proposition and to scale influencer programming.

You will collaborate with global teams to shape narratives across geographies, guiding campaigning, messaging, and toolkits to enable local execution while upholding Amazon's