Global Partnerships Lead — Education & Brand Campaigns

Twinkl Educational Publishing; Sheffield; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Extra day off

Charitable day off

Health plan (Westfield cash)

Parental leave top-up

Pension contributions

Life insurance

Twinkl family access

Job summary

Twinkl Educational Publishing in Sheffield is seeking a Senior Strategic Partnerships Manager to lead a portfolio of high-profile global partners and drive multi-territory campaigns. You’ll turn bold ideas into action, negotiate complex deals, and shape campaigns that resonate with educators, parents, and brands.

The role requires a dynamic, creative dealmaker with a proven track record in tier-1 partnerships, excellent storytelling, and the ability to inspire cross-functional teams across

Qualifications

• Proven Experience: Track record managing a wide portfolio of external partners, with direct experience collaborating with tier-1 global brands (entertainment, media, or retail experience highly preferred).
• Creative Force: A huge creative mind with a portfolio of "outside-the-box" campaigns you’ve brought from initial napkin sketch to full-scale launch.
• Relentless Hustle: A track record of turning cold doors into major signed deals. You have grit, resilience, and a passion for overcoming commercial hurdles.
• Master Storyteller: Exceptional written and verbal communication skills. You know how to talk to C-suite executives one minute and write engaging copy for teachers the next.
• Inspiring Leader: A proven ability to lead and motivate people, not just direct reports, but cross-departmental teams who don’t report to you directly.
• Mission-Driven: A genuine passion for making a positive social impact and helping improve education for children worldwide.

Responsibilities

• Manage & Scale Tier-1 Partners: Oversee a diverse portfolio of major strategic accounts, including leading global entertainment partners like Disney, delivering high-impact, multi-territory co-marketing campaigns.
• Turn "Nos into Yeses": Pitch bold, unconventional partnership proposals to senior decision-makers. You’re a natural problem-solver who thrives on overcoming objections and finding creative win-win solutions.
• Bring Crazy Ideas to Life: Brainstorm, design, and activate unique co-branded initiatives that captivate educators and parents alike.
• Master the Message: Craft compelling pitches, copy, and campaign narratives for both internal and external stakeholders.
• Showcase Impact: Track, analyze, and present ROI data; champion successes to executives and partners.
• Inspire & Lead Beyond Your Line: Mentor team members and motivate cross-functional teams to think bigger and execute seamlessly.
• Get Stuck In: Negotiating high-stakes contracts and drafting briefs, driving campaigns to completion.

Skills

Strategic partnerships

Relationship management

Negotiation

Storytelling

Job description

Twinkl Educational Publishing in Sheffield is seeking a Senior Strategic Partnerships Manager to lead a portfolio of high-profile global partners and drive multi-territory campaigns. You’ll turn bold ideas into action, negotiate complex deals, and shape campaigns that resonate with educators, parents, and brands.

The role requires a dynamic, creative dealmaker with a proven track record in tier-1 partnerships, excellent storytelling, and the ability to inspire cross-functional teams across