Global Paid Search Manager | Data-Driven Growth & Scaling

Michael Page; Greater London; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Hybrid working model

Private healthcare and life insurance

24 days holiday leave

Job summary

Michael Page is seeking a Paid Search Manager to lead, optimize and scale paid search campaigns across multiple markets. You will report to the Head of Paid Social and drive measurable commercial impact in a fast-paced, international environment.

The role offers a hybrid working model in Central London, with opportunities to hire and manage an Executive within the first year. A strong technical and analytical mindset is essential for success.

Qualifications

• Established experience in Paid Search within igaming, e-commerce or performance-driven industry.
• Proven experience managing Paid Search campaigns and budgets across multiple markets.
• Strong knowledge of Google Ads and Microsoft Advertising (Bing Ads).
• Experience with UAC and ASA is highly desirable.
• Multi-market experience is desirable.
• Solid understanding of Paid Search fundamentals: keyword strategy, bidding, ad copy, targeting, structure and optimization.
• Strong analytical skills for data-driven decisions.
• Experience with A/B testing and experimentation (landing pages, messaging, testing).
• Comfortable managing budgets, forecasting and hitting performance targets.
• Proven ability to write effective search ad copy and develop creative-testing strategies.
• People management or mentoring experience is advantageous.

Responsibilities

• Develop and execute paid search strategies across Google Ads, Microsoft/Bing Ads, ASA and UAC.
• Manage day-to-day campaigns across multiple markets and optimize performance.
• Identify opportunities to scale while maintaining CPA, ROAS and profitability targets.
• Conduct keyword research, search query analysis, bid management and campaign optimization.
• Develop and test ad copy, extensions/assets and targeting strategies.
• Monitor CTR, CPC, conversion rates, CPA, ROAS and revenue.
• Plan and implement A/B tests across keywords, ad copy, targeting and landing pages.
• Collaborate with teams to track, measure and optimize app campaigns.
• Contribute to budget planning, forecasting and monthly reporting.
• Communicate performance and insights to senior stakeholders.

Skills

Paid Search

Multi-market experience

Google Ads

Microsoft Advertising

UAC

ASA

Keyword strategy

Bidding

Ad copy

Budget forecasting

A/B testing

Creative testing

People management

Job description

Michael Page is seeking a Paid Search Manager to lead, optimize and scale paid search campaigns across multiple markets. You will report to the Head of Paid Social and drive measurable commercial impact in a fast-paced, international environment.

The role offers a hybrid working model in Central London, with opportunities to hire and manage an Executive within the first year. A strong technical and analytical mindset is essential for success.