Global Marketing Lead — Strategy, Growth & Brand (SaaS)

Gridcog; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Equity stake

Flexible working arrangements

Annual all-company retreat

Professional development support

Decarbonisation mission

Job summary

Gridcog, a London-based SaaS start-up building energy project modelling software, is hiring a Marketing Lead. You’ll lead a small team and shape strategy, positioning and messaging as we scale across Europe.

This is a hands-on leadership role: you’ll write, brief, edit campaigns, and work with sales to connect demand generation to revenue while maintaining a bold, AI-enabled approach. You’ll report to the CCO and manage the team three days a week from our London hub, collaborating with Berlin

Qualifications

• Solid B2B marketing experience, ideally in early-stage SaaS, including time as a senior manager or number 2 where you owned major parts of the function.
• Strong strategy and messaging skills, able to translate technical material into customer value.
• Proven success in building lead generation that sales teams value.
• Commercial mindset with data-driven decision making.

Responsibilities

• Own Gridcog's global marketing strategy, plan, budget and performance, spanning positioning and brand through to demand generation.
• Own brand, positioning and messaging: articulate what makes us different for users and economic buyers.
• Tighten identity and guidelines across all outputs, without a full visual rebrand.
• Expand brand in Europe, collaborating with Berlin and Madrid teams.
• Make the website a stronger expression of our positioning and a better lead engine.
• Help the team sharpen content, events, thought leadership and growth marketing using data and logos.
• Align campaigns and content with sales targets.

Skills

B2B marketing

Strategy & messaging

Lead generation

People management

AI-native workflows

Job description

Gridcog, a London-based SaaS start-up building energy project modelling software, is hiring a Marketing Lead. You’ll lead a small team and shape strategy, positioning and messaging as we scale across Europe.

This is a hands-on leadership role: you’ll write, brief, edit campaigns, and work with sales to connect demand generation to revenue while maintaining a bold, AI-enabled approach. You’ll report to the CCO and manage the team three days a week from our London hub, collaborating with Berlin