Global Marketing Lead, Clinical & Forensics

Danaher Corporation; Amersham; Remote; GBP 90,000 - 135,000; Full time

Job summary

SCIEX, a Danaher company, is seeking a Global Marketing Manager to steer global marketing strategy for Clinical & Forensics and to drive demand-generation across markets and geographies. You will translate customer workflows and market priorities into differentiated value propositions, supporting campaigns, launches and sales enablement.

The role requires strong collaboration with R&D, product management, regional teams and external partners, with travel and global scope.

Qualifications

• Bachelor’s degree in life sciences, marketing, business or a related field.
• Experience creating demand-generation campaigns, measuring their impact, supporting product launches and developing effective sales-enablement materials.

Responsibilities

• Own the global marketing strategy for Clinical & Forensics, including positioning, messaging frameworks, go-to-market priorities, target personas, customer segments and alignment with the overall Market Vertical Unit strategy and annual planning process.
• Lead marketing and sales demand-generation strategy, defining campaign themes, target audiences and creative direction, and working with Marketing Operations and regional teams to improve marketing-qualified leads, sales-qualified leads, pipeline contribution and campaign effectiveness.
• Develop differentiated value propositions and messaging for Clinical & Forensics products, applications and workflows, using market insight, customer feedback, competitive intelligence and campaign performance to refine priorities and countermeasures.
• Lead launch messaging and marketing readiness through the Launch Excellence process, and develop presentations, Seismic content, campaign assets, customer-facing materials, evidence and training content that support effective sales execution.
• Translate market priorities into integrated global marketing plans and partner with the Clinical & Forensics Market Manager, Applications, Product Management, regional marketing and commercial teams to reflect customer workflows, regulatory considerations, product capabilities and market opportunities, applying Danaher Business System tools to manage performance and improve marketing effectiveness.

Skills

Global marketing strategy

Demand-generation campaigns

Sales enablement materials

Cross-functional collaboration

Travel readiness

Education

Bachelor’s degree in life sciences, marketing, business or related field

Tools

Seismic

Job description

SCIEX, a Danaher company, is seeking a Global Marketing Manager to steer global marketing strategy for Clinical & Forensics and to drive demand-generation across markets and geographies. You will translate customer workflows and market priorities into differentiated value propositions, supporting campaigns, launches and sales enablement.

The role requires strong collaboration with R&D, product management, regional teams and external partners, with travel and global scope.