Global Marketing Director

Stella McCartney; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Stella McCartney is seeking a Global Marketing Director to lead the global communication strategy, ensuring effective brand initiatives across markets. This role requires a strategic marketer with a deep understanding of the luxury fashion landscape and the ability to create compelling marketing programs in a collaborative setting. The ideal candidate will excel in analytics, creative storytelling, and team management, aiming to enhance the brand's integrated market presence.

Benefits

Staff and sample sales

Flexible hours

Private medical insurance

Fitness memberships

Employee referral bonuses

Qualifications

• Experience in creating global marketing strategies at a senior level.
• Proven success in leading marketing teams and delivering results.
• Strong knowledge of social media and online marketing.

Responsibilities

• Oversee Global Marketing strategy to increase brand exposure.
• Establish and grow brand strategy and partnerships worldwide.
• Drive performance in Wholesale and Retail Marketing.

Skills

Negotiation

Analytical mindset

Creative storytelling

Interpersonal skills

Knowledge of luxury fashion

Tools

Microsoft Office

Job description

Social network you want to login/join with:

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint, we are leaders and innovators in our industry.

Overview

Reporting to the Chief Marketing Officer, the Global Marketing Director will lead the development and implementation of the global communication strategy for all brand initiatives, ensuring that each market has the necessary tools to create compelling communication programs and materials to support brand initiatives and launches. The role oversees all marketing areas, including Brand Marketing, Digital Marketing (Social and CRM), Wholesale and Retail, and Media. The ideal candidate will have a deep understanding of Stella McCartney’s brand and customer mindset, and be a creative, innovative marketer capable of executing across various channels while driving long-term strategies and building brand equity.

Your Mission:

• Oversee Global Marketing strategy to increase brand exposure.
• Develop and execute annual, seasonal, and monthly marketing strategies aligned with the brand’s mission, including concepts, goals, creative briefs, timelines, budgets, and execution.
• Establish and grow brand strategy, partnerships, and a community of social content worldwide.
• Coordinate initiatives that connect in-store and digital experiences to enhance the omni-channel experience, creating a cohesive Stella McCartney brand story.
• Collaborate with Events and Global PR teams to ensure global synergy and enhance brand image.
• Drive performance in Wholesale and Retail Marketing, Media, Digital, and Brand Marketing, fostering employee growth and retention.
• Utilize data and analytics to track and optimize campaigns continuously.
• Manage the global social content calendar in collaboration with all markets.
• Work with global and local teams to localize campaigns and messages effectively.
• Oversee and support CRM strategies and systems.
• Partner with the Chief Marketing Officer to ensure marketing activities deliver ROI.
• Leverage internal knowledge and data for engaging, creative outputs.
• Set benchmarks and KPIs, produce regular reports, and suggest optimizations.
• Manage the marketing team, focusing on succession planning and collaboration across departments.
• Ensure campaigns are accurately forecasted and delivered within budget.

Your Talent:

• Experience in creating and implementing global marketing strategies at a senior management level.
• Strong negotiation and influencing skills.
• Analytical mindset with a focus on KPIs and ROI.
• Creative storytelling ability and message shaping skills.
• Proven success leading large marketing and communication teams.
• Track record of delivering results in a commercial environment.
• Deep understanding of social media and online marketing.
• Excellent verbal and written communication skills.
• Ability to manage, develop, and inspire teams.
• Strong interpersonal skills, proactive approach, and gravitas for relationship management.
• Extensive knowledge of the luxury fashion industry and retail business.

Systems and Essentials

Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

Reward

Our philosophy emphasizes beyond monetary rewards, focusing on wellbeing, family, health, community, and more. Benefits include staff and sample sales (including other LVMH brands), pension contributions, private medical and critical illness insurance, health screenings, flexible hours, enhanced family leave, charity schemes, fitness memberships, volunteer leave, health and wellbeing support, employee referral bonuses, and various financial schemes.

We are committed to inclusivity and encourage candidates with disabilities to request reasonable adjustments during the interview process.

At Stella McCartney, we embrace boldness, challenge ourselves, and aim to embed diversity, equity, and inclusion into everything we do. We strive to create a workplace where all voices are respected, heard, and empowered, regardless of background, and to influence the industry by providing opportunities for diverse talent to shine.