Global Lifecycle Marketing Manager

JR United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An innovative social media company is seeking a Global Lifecycle Marketing Manager to enhance customer engagement through personalized messaging and strategic lifecycle marketing. This role involves optimizing customer touchpoints, collaborating with regional teams, and leveraging data insights to drive campaign effectiveness. With a focus on automation and workflow optimization, the ideal candidate will have extensive experience in email marketing and a strong understanding of customer journeys. Join a forward-thinking team and contribute to impactful marketing initiatives that resonate globally.

Qualifications

• 5-7 years of experience in email marketing or customer lifecycle marketing.
• Strong understanding of customer journey mapping and personalized messaging.

Responsibilities

• Own the global lifecycle marketing strategy for a seamless customer journey.
• Collaborate with regional marketing managers to align email strategies.

Skills

Email Marketing

Customer Lifecycle Marketing

Data Analysis

A/B Testing

Audience Segmentation

Education

Bachelor's Degree in Marketing or related field

Tools

Email Automation Tools

CRM Software

Job description

Social network you want to login/join with:

Global Lifecycle Marketing Manager, london

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Client:

Manning Global AG

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Our client, a global and innovative social media company, is recruiting for a Global Lifecycle Marketing Manager to join their business in the UK.

Position Title

Global Lifecycle Marketing Manager

Position Type

6 months FTC with possible extension

Start Date

ASAP

Location

London or Dublin

Contact:

Felix C | [phone]

The Global Lifecycle Marketing Manager will own the global lifecycle marketing strategy,

ensuring a seamless customer journey with personalized messaging across all funnel stages, while collaborating with regional marketing managers to align local email strategies with the global lifecycle marketing framework.

Responsibilities:

Lifecycle Marketing Strategy & Execution

• Automate and optimize customer lifecycle touchpoints to enhance engagement, retention, and revenue
• Act as the air traffic controller for lifecycle communications to prevent audience fatigue and optimize messaging cadence
• Help shape our tooling roadmap by identifying opportunities for enhanced automation, segmentation, and personalization capabilities

Audience Segmentation & Targeting

• Develop and maintain segmentation strategies based on country/region, funnel stage, and customer behaviour
• Ensure accurate targeting to deliver relevant and timely communications across all lifecycle stages

Cross-Regional Coordination

• Collaborate with regional marketing managers to align local email strategies with the global lifecycle marketing framework
• Share best practices and insights to drive consistent and effective communication across all markets
• Collaborate and coordinate with broader SMB team ie. our product vertical team and dev team on cross-functional programmes and email tooling development

Performance Tracking & Reporting

• Monitor and analyze key metrics such as delivery rates, open rates, click-through rates, bounce rates, unsubscribe rates, activations and incremental revenue
• Generate and share data-driven insights and reports with regional stakeholders to optimize campaign effectiveness

Automation & Workflow Optimization

• Design and implement automated email sequences (e.g., welcome, nurture, re-engagement) in collaboration with the global inbound marketing manager and our global lead management team
• Continuously improve automation processes to scale customer engagement efficiently
• Develop and execute A/B testing strategies to optimize email engagement, activations and revenue
• Leverage insights from tests to drive continuous improvement

Requirements:

• 5-7 years of experience in an email marketing or customer lifecycle marketing role
• Strong understanding of customer journey mapping and personalized messaging strategies
• Ability to analyze key metrics (e.g., open rates, CTRs, conversions, etc..) and translate data into actionable insights
• Experience managing cross-regional email strategies and balancing global vs. local marketing needs
• Strong understanding of A/B testing frameworks
• Preferred Qualifications
• Experience of working within a global team.
• Experience at a startup or in an entrepreneurial environment in the tech industry.