Global Legal Content & Campaign Strategist

Baker McKenzie; Belfast City District; On-site; GBP 40,000 - 60,000; Full time

Job summary

Baker McKenzie seeks a Content & Campaign Manager to develop high-quality client-facing content marketing campaigns that position Baker McKenzie as a leading global law firm brand. The role sits in Marketing Strategy & Content, working with colleagues across the Firm-wide BDMC function and practice groups to deliver high-impact campaigns across channels.

Reporting to the Associate Director for Marketing Strategy & Campaigns, you will drive projects with autonomy, shaping content that resonates

Qualifications

• Experience developing thought leadership around complex or technical subjects.
• Ability to translate complex legal concepts into practical content for external audiences.
• Drafting and editorial skills with a digital-first mindset.

Responsibilities

• Collaborate with practice groups, sector groups, local offices, and BDMC colleagues on integrated campaigns.
• Develop and draft client-facing thought leadership, articles, and campaign assets aligned to strategy.
• Repurpose and optimise content for global impact while maintaining brand tone.
• Ensure content is accurate, clear and engaging for external audiences.
• Align all campaign materials with Baker McKenzie’s global brand and voice.
• Identify topical angles and opportunities for visibility in collaboration with the team.
• Direct and influence colleagues toward high ROI marketing activities.
• Review campaign metrics to assess performance and derive lessons learned.

Skills

Thought leadership

Editing & drafting

Content strategy

Collaboration

Editorial skills

Job description

Baker McKenzie seeks a Content & Campaign Manager to develop high-quality client-facing content marketing campaigns that position Baker McKenzie as a leading global law firm brand. The role sits in Marketing Strategy & Content, working with colleagues across the Firm-wide BDMC function and practice groups to deliver high-impact campaigns across channels.

Reporting to the Associate Director for Marketing Strategy & Campaigns, you will drive projects with autonomy, shaping content that resonates