Content & Campaign Manager - Marketing

Baker McKenzie; Belfast City District; On-site; GBP 40,000 - 60,000; Full time

Job summary

Baker McKenzie seeks a Content & Campaign Manager to develop high-quality client-facing content marketing campaigns that position Baker McKenzie as a leading global law firm brand. The role sits in Marketing Strategy & Content, working with colleagues across the Firm-wide BDMC function and practice groups to deliver high-impact campaigns across channels.

Reporting to the Associate Director for Marketing Strategy & Campaigns, you will drive projects with autonomy, shaping content that resonates

Qualifications

• Experience developing thought leadership around complex or technical subjects.
• Ability to translate complex legal concepts into practical content for external audiences.
• Drafting and editorial skills with a digital-first mindset.

Responsibilities

• Collaborate with practice groups, sector groups, local offices, and BDMC colleagues on integrated campaigns.
• Develop and draft client-facing thought leadership, articles, and campaign assets aligned to strategy.
• Repurpose and optimise content for global impact while maintaining brand tone.
• Ensure content is accurate, clear and engaging for external audiences.
• Align all campaign materials with Baker McKenzie’s global brand and voice.
• Identify topical angles and opportunities for visibility in collaboration with the team.
• Direct and influence colleagues toward high ROI marketing activities.
• Review campaign metrics to assess performance and derive lessons learned.

Skills

Thought leadership

Editing & drafting

Content strategy

Collaboration

Editorial skills

Job description

The Content & Campaign Manager helps to develop high-quality, client-facing content marketing campaigns that position Baker McKenzie as the world’s leading law firm brand.

This role sits within the Marketing Strategy & Content team and works closely with colleagues across the Firm-wide BDMC function, including practice and sector groups, social media, communications and digital teams.

The Content & Campaign Manager will play a key role in delivering high-impact legal content and marketing campaigns that enhance Baker McKenzie’s global brand, support strategic priorities and enable innovative, client-centric engagement across channels and markets.

Reporting to the Associate Director for Marketing Strategy & Campaigns, the Content & Campaigns Manager will have the opportunity to work as part of a high-performing global team, liaising with stakeholders across the business, as well as having autonomy to drive projects independently.

Main responsibilites:

• Collaborate closely with practice groups, sector groups, local offices, communications teams and BDMC colleagues in the planning and execution of integrated marketing campaigns.
• Develop and draft client-facing thought leadership, articles, campaign assets and other marketing content, in line with the firm’s strategic priorities.
• Repurpose, elevate, and optimise client-facing content for global impact.
• Ensure content is accurate, clear and engaging.
• Ensure all campaign materials are aligned to the firm’s global brand and adopt a consistent tone of voice.
• Working with the Marketing Strategy & Campaigns team, identify topical angles, trends, and opportunities for heightened visibility.
• With the support of the team, direct and influence colleagues towards marketing activities with the greatest return on investment.
• Review campaign metrics to assess performance, optimisation and lessons learned for future campaigns.

Skills and experience:

• Experience developing thought leadership around complex or technical subjects.
• Ability to translate complex legal concepts into practical, commercially-focused content for external audiences.
• Drafting and editorial skills and a digital-first mindset.
• Strong collaboration and influencing skills, with the ability to work effectively across marketing, business development and legal teams.
• Ability to navigate a complex operating environment with multiple stakeholders.