Global Growth Marketing Lead — International Paid Search

Faire; Greater London; Hybrid; GBP 69,000 - 95,000; Full time

Benefits offered by this job

Equity

Hybrid work

Flexible PTO

Job summary

Faire is seeking a highly analytical paid search marketer to join its Growth Marketing team. You will manage Google and Microsoft campaigns across Europe, monitor weekly KPIs, and run localization experiments to improve efficiency.

You will work with the International Marketing Team to translate country insights into paid tests, use AI tools to speed optimization, and focus on down-funnel metrics like CPA and ROAS while balancing cross-border priorities.

Qualifications

• 3–5 years of paid search/PMAX management experience.
• Experience with international campaigns and cross-border programs.
• Strong analytical skills with a data-driven mindset.
• Proficiency with Excel and SQL; data visualization ability.

Responsibilities

• Oversee international paid search campaigns on Google and Microsoft to hit regional goals.
• Analyze CTR, CPC, CPA, Conversion Rate at country level; provide insights.
• Support country-level performance diagnostics and identify drivers of performance.
• Manage the international paid experimentation roadmap: ad copy tests, landing pages, keywords, bids.
• Partner with International Marketing Team to translate insights into paid experiments.
• Use AI tools to improve efficiency and campaign optimization.

Skills

Analytical thinking

SQL

Excel

Data visualization

A/B testing

Campaign optimization

Cross-border experience

Tools

Google Ads Editor

Channable

Mode

Tableau

Job description

Faire is seeking a highly analytical paid search marketer to join its Growth Marketing team. You will manage Google and Microsoft campaigns across Europe, monitor weekly KPIs, and run localization experiments to improve efficiency.

You will work with the International Marketing Team to translate country insights into paid tests, use AI tools to speed optimization, and focus on down-funnel metrics like CPA and ROAS while balancing cross-border priorities.