International Growth Marketing Manager

Faire; Greater London; Hybrid; GBP 69,000 - 95,000; Full time

Benefits offered by this job

Equity

Hybrid work

Flexible PTO

Job summary

Faire is seeking a highly analytical paid search marketer to join its Growth Marketing team. You will manage Google and Microsoft campaigns across Europe, monitor weekly KPIs, and run localization experiments to improve efficiency.

You will work with the International Marketing Team to translate country insights into paid tests, use AI tools to speed optimization, and focus on down-funnel metrics like CPA and ROAS while balancing cross-border priorities.

Qualifications

• 3–5 years of paid search/PMAX management experience.
• Experience with international campaigns and cross-border programs.
• Strong analytical skills with a data-driven mindset.
• Proficiency with Excel and SQL; data visualization ability.

Responsibilities

• Oversee international paid search campaigns on Google and Microsoft to hit regional goals.
• Analyze CTR, CPC, CPA, Conversion Rate at country level; provide insights.
• Support country-level performance diagnostics and identify drivers of performance.
• Manage the international paid experimentation roadmap: ad copy tests, landing pages, keywords, bids.
• Partner with International Marketing Team to translate insights into paid experiments.
• Use AI tools to improve efficiency and campaign optimization.

Skills

Analytical thinking

SQL

Excel

Data visualization

A/B testing

Campaign optimization

Cross-border experience

Tools

Google Ads Editor

Channable

Mode

Tableau

Job description

About Faire

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we’re using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town - we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for a highly analytical and data-driven paid search marketer to join Faire’s Growth Marketing team. This role will support day-to-day management of our paid search campaigns for Faire’s international markets, primarily in Europe, by working closely with the Senior Paid Search Manager to grow the channel, adjust campaigns to hit weekly KPIs, and launch localization experiments to improve efficiency. The ideal candidate is comfortable managing Google and Microsoft Search Ads campaigns through a metrics-driven lens, has worked in an experimentation-driven environment, and operates with a cultural understanding of how to structure and measure country-level campaigns that resonate in international markets.

What you’ll do

• Oversee international paid search campaigns on Google and Microsoft to hit Faire’s ambitious regional and country-level goals for international markets
• Analyze key paid marketing metrics (CTR, CPC, CPA, Conversion Rate, etc.) at the country and regional level; provide insights to key stakeholders.
• Support country-level performance diagnostics, combining campaign data with broader market, customer, and business context to identify drivers of over/under-performance, develop hypotheses, and recommend where to focus next.
• Manage the international paid experimentation roadmap in order to optimize the program through ad copy testing, landing page optimization, keyword testing, and bid management.
• Partner closely with the International Marketing Team to build a shared understanding of country-level performance, identify market and localization opportunities, and translate those insights into paid experiments.
• Utilize the latest AI tools and LLMs to rapidly test, improve operational efficiency, and create new levers for campaign optimization.

Qualifications

• 3-5 years hands-on experience managing medium- to large-scale paid search and pMAX campaigns on Google, with a focus on optimizing down-funnel metrics (CPA, ROAS, etc.)
• Strong analytical skills and familiarity with campaign optimization techniques on search and PMAX; understanding of key paid marketing metrics and their impact on performance.
• Experience managing cross-border or international paid search programs, preferably for Europe; fluency in a European language (French, German, Spanish, etc.) is a plus
• Proficiency with marketing automation tools for optimizing and making bulk campaign changes (Google Ads Editor, Channable, etc.)
• Highly analytical with a structured approach to solving problems; proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
• Familiarity with A/B testing and experience launching experiments in Google Ads
• Strong organizational skills, attention to detail, and a passion for optimizing processes
• Experience in a two-sided marketplace or with products aimed at small business owners is a plus
• Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
• Experience using AI to automate repetitive marketing workflows from campaign QA to performance reporting; loves working with AI, APIs, and automation tools to solve tedious problems

Salary Range

New York: the pay range for this role is $118,500 to $163,000 per year. London UK: the pay range for this role is £68,800 to £94,600 per year. This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Hybrid

Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why you’ll love working at Faire

• Flexible paid time off, plus company-wide recharge.