Global Growth & Brand Strategy Lead – Empack

Easyfairs; Twickenham; On-site; GBP 90,000 - 125,000; Full time

Benefits offered by this job

Performance-based bonus

Car or mobility budget

Lunch vouchers

Pension contributions

Mentoring & training

Job summary

Easyfairs’ Empack brand is seeking a Strategic Business Development Manager to drive global growth and regional execution across Europe. You will partner with Group leadership and regional teams to sharpen the brand and convert insights into action plans.

You will lead cross-location strategy, foster content innovation, and manage key accounts while exploring new launches and synergies with other Easyfairs brands, travelling to events as needed.

Qualifications

• 5+ years in a strategic portfolio or project management role, strategic business development, events management, or management consulting.
• Experience in packaging industry or B2B events is a plus.
• Excellent networking and stakeholder management skills.
• Strong project management, self-structure and prioritisation skills.
• Strategic and commercial mindset with results orientation.
• Proficiency in English; additional European languages are an asset.

Responsibilities

• Own and evolve the global Empack brand strategy and track market trends.
• Co-create regional event strategic plans and drive execution.
• Develop sector expertise and identify content themes, top speakers, and industry innovations.
• Ensure events are attractive to visitors and share best practices for special features.
• Safeguard the Empack brand across channels and liaise with associations, media and partners.
• Foster collaboration across regional teams with workshops and site visits.
• Design and drive cross-selling strategy for international exhibitors across multiple locations.
• Identify launch, M&A opportunities and synergies with other Easyfairs brands.

Skills

Strategic thinking

Stakeholder management

Networking

Project management

English proficiency

B2B events

Job description

Easyfairs’ Empack brand is seeking a Strategic Business Development Manager to drive global growth and regional execution across Europe. You will partner with Group leadership and regional teams to sharpen the brand and convert insights into action plans.

You will lead cross-location strategy, foster content innovation, and manage key accounts while exploring new launches and synergies with other Easyfairs brands, travelling to events as needed.