Global Digital Web Activation Manager

ConvaTec Group; Greater London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Global Digital Web Activation Manager to enhance digital content for product launches. This role is pivotal in managing digital assets and ensuring compliance across various markets. The position offers a blend of autonomy and collaboration, allowing you to work closely with marketing leaders and contribute to impactful digital strategies. With a commitment to innovation and excellence, this opportunity promises to be both challenging and rewarding, making a significant difference in the healthcare landscape. Join a team that values your ideas and supports your growth in a dynamic environment.

Benefits

Yearly bonus

Pension scheme

Healthcare insurance

Cycle to work scheme

Extra day off

Flexible working arrangement

Qualifications

• Bachelor's degree required; experience in digital content management preferred.
• Proven ability in creating customer-facing digital solutions.

Responsibilities

• Deliver digital content for product launches using the glocalization process.
• Collaborate with marketing leaders to centralize web needs.

Skills

Digital website management

Content editing

Lead generation

Communication skills

User experience knowledge

Technical literacy

Education

Bachelor's degree in marketing, business management, or computer science

Tools

Optimizely

SMARTCAT

Job description

Convatec Paddington, England, United Kingdom

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About Us
Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com

We are guided by our five core values: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right.

At Convatec, we’re transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. We’re aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as a Global Digital Web Activation Manager and you’ll do the same.

About the role:
The Global Digital Web Manager is responsible for delivering digital website content for new product launches and core products using the glocalization process within Advanced Wound Care (AWC) for the 12 FISBE markets with MASTER brand templates for Optimizely.

Your Key Duties and Responsibilities:

• Collaborate with the regional and local marketing leaders to centralize their needs for web/email/QR codes using the glocalization model driving efficiency and standardization.
• Co-ordinate local regulation compliance needs for web and ensure activation needs and technical HCP verification and data collation for AWC is in line with Convatec standards.
• Works with Global marketing to manage the digital activation roadmap for AWC products ensuring this is aligned with Convatec channels and market needs.
• Represents AWC at the cross Business Unit IT calls for web optimization and upgrades.
• Deliver Global master web and email assets for markets to localize and support translation using SMARTCAT and Web tools.
• Monitor local activation in a tracker for MASTER assets developed by Global level.
• Provide URLs for web pages for social media and ensure Customer experience from social media assets is connected to web.
• Track all lead generation from web content on web pages.
• Support Global Brand leads to develop web content in line with the Optimizely templates developed for Convatec.
• Lead AWC representation for the Product Information Digital (PIM) and Digital Asset Management (DAM) project.
• Maintain the playbook for digital activation for web/email and QR codes for markets.
• Support the brand activity plan for each major AWC brand or disease area.
• Build and track audience and impact metrics.
• AWC lead expert on Marketing nurturing platform.
• Voice of markets in lead management qualification process for AWC.
• Share Data from web insights to AWC marketing leads.
• Lead the quarterly digital forum for markets on best practice in Multi channel marketing.

Education/Experience/Qualifications:

• Bachelor's degree, preferably in marketing, business management or computer science.
• Proven experience in digital website management content editing, ideally in healthcare businesses.
• Experience of creating compelling customer-facing digital solutions and brand experience lead generation on a global scale.
• Experience of managing process for lead generation and nurturing.
• Pharma and/or MedTech knowledge highly desirable.
• Excellent communication skills (oral and written English) across a variety of stakeholder levels.
• User experience knowledge and understanding of behaviors for web.
• High technical literacy, interest in new web development content and lead generation.

Principal Contacts:
Internal: R&D, Marketing CoE, wider Global Marketing Group, Supply Chain, RA/QA, Local Sales & Marketing, Finance, Manufacturing, IM, Digital COE local markets.
External: Patients, Nurses, Doctors, KOLs, EWMA congress.
Travel Requirements:
This position may involve travel up to 20% of the time and overseas travel is expected.
Language Skills Required:
English: Fluent in Speaking, Writing/Reading
Working Conditions:
Hybrid working – 1/2 days per week in the office in Paddington driven by business requirements.
Our offer:

• Autonomous and accountable role in a global organization dedicated to offering pioneering medical solutions.
• Incentivizing financial compensation with yearly bonus.
• Corporate perks (such as pension, healthcare, insurance, cycle to work scheme; extra day off; etc).
• Flexible working arrangement.

Our transformation will change your career for good. You’ll be pushed to think bigger and aim for excellence. Your ideas will be heard, and you’ll be supported to bring them to life. This is stepping outside of your comfort zone. This is work that’ll move you.

Beware of scams online or from individuals claiming to represent Convatec.
A formal recruitment process is required for all our opportunities prior to any offer of employment. If you receive a suspicious approach about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever.
Equal opportunities:
Convatec provides equal employment opportunities for all current employees and applicants for employment.