Global Digital Web Activation Manager

ConvaTec Inc.; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Global Digital Web Activation Manager to enhance their digital presence in the healthcare sector. This exciting role involves leading web content optimization, ensuring regulatory compliance, and coordinating with global marketing teams. The ideal candidate will have over seven years of experience in digital marketing, particularly in web management and content localization. Join a forward-thinking company committed to improving patient outcomes and making a meaningful impact in the medical field. This is a fantastic opportunity to contribute to innovative solutions that enhance the lives of those in need.

Benefits

Hybrid working policy

Travel opportunities

Professional development programs

Qualifications

• 7+ years of experience in digital marketing with a focus on web management.
• Strong background in global content rollout and campaign performance tracking.
• Experience in MedTech or healthcare marketing preferred.

Responsibilities

• Lead web design and architecture across Convatec’s Ostomy web presence.
• Optimize performance and conversion across key markets.
• Analyze website performance metrics and drive digital ROI.

Skills

Digital Marketing

Web Management

Content Localization

Lead Generation

SEO

Stakeholder Engagement

Project Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Web Design

Bachelor's degree in Business Management

Bachelor's degree in Computer Science

Tools

Optimizely CMS

Google Analytics

SEO Platforms

Job description

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com


We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right.

At Convatec, we’re transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. We’re aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as a Global Digital Web Activation Manager and you’ll do the same.

About the role:

The Global Digital Web Activation Manager leadstheexecution and optimizationof digital webcontent and structurefortheOstomybusinessacrosskey global markets. This roleensuresconsistent, compliant, and performance-driven web experiencesthroughcentralizedmastercontent, localizedactivation, and coordinationacross global and localmarketingteams. Actingasthemainliaisonbetweenmarkets, the Global Marketing team, and Digital/IT services, theroleispivotal in aligning digital executionwithbusinessstrategy, productlaunches, and customerengagement.

Your Key Duties & Responsibilities:

• Be responsible for web design and web architecture across Convatec’s Ostomy web presence

• Leading the optimization efforts to improve performance and conversion across key markets

• Deliver and manage global master web assets and coordinate localization with markets using Convatec tools (e.g., SMARTCAT).

• Track market activation of global content using defined governance frameworks and regular reporting (activation tracker, market calls).

• Ensure regulatory compliance of digital content across countries and manage technical requirements for HCP verification.

• Maintain and update the digital activation playbook including QR codes and digital pathways.

• Represent Ostomy in cross-BU IT web discussions and communicate updates to regional teams.

• Provide URLs for web campaigns, ensure content flow between social assets and web, and support lead generation activities.

• Analyze website performance metrics, SEO data, and campaign results to drive digital ROI.

• Share insights with marketing leads to ensure data-informed content and campaign development.

• Support asset tagging, tracking, and integration with dashboards for visibility across launches and campaigns.

About You:

Skills & Experience

Experience:

• 7+ years of experience in digital marketing, with emphasis on web management, content localization, and lead generation

• Strong background in global content rollout and digital campaign performance tracking

• Experience in MedTech, healthcare, or pharmaceutical marketing preferred

Technical Skills:

• Familiarity with Optimizely CMS is highly desirable

• Strong working knowledge of digital analytics tools (Google Analytics, SEO platforms)

• High technical literacy and understanding of UX principles and digital user behaviors

Soft Skills:

• Excellent stakeholder engagement and communication skills (written and verbal)

• Strong project management and organizational capabilities

• Ability to influence cross-functional teams and manage matrixed coordination globally

Qualifications/Education:

• Education:Bachelor's degree in Marketing, Web Design, Business Management, Computer Science, or a related field

Team

This role operates as part of the Global Marketing team and works closely with local country marketers, IT, Digital Services, and the Marketing CoE.

Principal Contacts:

Internal – Marketing CoE, Global Marketing, Digital Services, Local Marketing Teams, IT, and Commercial Leaders.

External –Patients, HCPs (Doctors, Nurses), KOLs, and platform vendors.

Travel Requirements

Position may involve travel up to 10% of the time.

Languages

Fluency in English both written and verbal, additional European languages such as Italian, Spanish, French, Portuguese, would be an advantage but it’s not mandatory.

Working Conditions

Convatec operates a Hybrid working policy and you should expect to be in the office 2-3 days a week.

Our products make a big difference every day. So will your contribution. The work you do will mean more, because it'll make things better for your team, our business or our customers' lives. It'll inspire you to deliver to your very best.

And we'll be right behind you when you do.

This is a challenge more worthwhile.

This is work that'll move you.

#LI-MO1

#LI-Hybrid

Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at [e-mail].

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

Already a Convatec employee?

If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!