Global Digital PR Lead for UK & US Campaigns

Greenpark; England; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

25 days holidays

Birthday off

Private pension

Private healthcare

VDU Eye Tests

EAP

LinkedIn Learning

Social events

4 weeks work-from-abroad

Calm subscription

Job summary

Greenpark seeks a Digital PR Manager to drive UK and US-based campaigns within our omnichannel framework. You will support the Digital PR team, immerse yourself in online media, and help shape strategy for blue‑chip food sector clients.

You’ll build strong relationships with publishers, craft engaging content ideas, and lead outreach. You’ll collaborate with senior leaders to meet KPIs and deliver measurable results across markets.

Qualifications

• Good working knowledge of SEO and/or AEO (Answer Engine Optimisation), with a solid understanding of offsite strategies and link building.
• Comfortable building, leading and executing Digital PR strategies from the ground up.
• Confident and comfortable in client-facing situations, with experience presenting to and communicating with blue-chip clients.
• Experience working across UK and US markets, with an understanding of media landscapes and relevant journalist/publisher contacts in both.

Responsibilities

• Collaborate with Head of Digital PR and the account team to deliver Digital PR campaigns.
• Develop relationships with publishers, journalists, bloggers and PRs through research and outreach.
• Conduct research into strong story/PR/content ideas and maintain media contact databases.
• Lead Digital PR strategy for US & UK markets, briefing teams to create assets and craft press releases.
• Monitor news cycles for reactive opportunities and measure link-building efforts.
• Present plans to clients and manage communications via email and video calls.

Skills

SEO Knowledge

AEO Knowledge

Client-facing

Digital PR Leadership

UK/US market experience

Job description

Greenpark seeks a Digital PR Manager to drive UK and US-based campaigns within our omnichannel framework. You will support the Digital PR team, immerse yourself in online media, and help shape strategy for blue‑chip food sector clients.

You’ll build strong relationships with publishers, craft engaging content ideas, and lead outreach. You’ll collaborate with senior leaders to meet KPIs and deliver measurable results across markets.