Global Digital Operations Manager, Audience Platform Lead

Haleon; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Haleon seeks a Global Digital Operations Manager to lead operational excellence in their new Personalised Connections program. This role involves managing digital marketing strategies, enhancing data acquisition, and optimizing consumer experiences. Join a diverse team dedicated to improving health for billions.

Qualifications

• Significant experience in global or local digital marketing roles.
• Experience in solving consumer problems and making meaningful connections.

Responsibilities

• Partner with stakeholders to inform product tech roadmaps for data acquisition tools.
• Educate marketers with best practices and lead training sessions.
• Manage a near-shore agency team to support internal teams.

Skills

Digital Marketing

Data Acquisition

Agile Methodology

Tools

Salesforce Audience Platform

Job description

Global Digital Operations Manager, Audience Platform Lead page is loaded

Global Digital Operations Manager, Audience Platform Lead

Apply locations UK - Greater London | Time type: Full time | Posted on: Posted 5 Days Ago | End Date: May 24, 2025 (9 days left to apply) | Job requisition ID: 530667

Hello. We’re Haleon, a new world-leading consumer health company. Shaped by all who join us, we’re dedicated to improving everyday health for billions of people. We grow and innovate our global portfolio of brands—including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum—through a combination of deep human understanding and trusted science. We’re in control of our environment, co-creating our culture. Care to join us? It isn’t a question.

With category-leading brands built on trusted science and human understanding, and driven by our passion, knowledge, and expertise, we’re well-positioned to grow a successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

The Global Marketing Operations team within Global Marketing Services is seeking a Global Digital Operations Manager for a 12-month secondment/maternity leave cover.

The ideal candidate will lead operational excellence across Personalised Connections, a new program for Haleon that includes first-party data acquisition, audience segmentation, and activation—aiming to deliver better everyday health with humanity.

Haleon’s Global Marketing Operations team aims to deliver best-in-class martech-enabled services that create innovative, human-centered consumer experiences.

The candidate must advocate for capability enablement at scale across brands and markets, promote best practices, drive business KPIs, and ensure consumer experiences are intuitive and meet needs across the journey.

As a Global Digital Operations Manager, you will be the business service owner for key pillars of our martech stack, acting as a core link between stakeholders, markets, tech teams, and external partners to activate new consumer experience solutions, focusing on Personalised Connections processes and capabilities.

If you are passionate about delivering exceptional consumer experiences, thrive on challenges, and have an innovative spirit, this role is for you!

Key responsibilities

1. Partner with BUs and Global Category stakeholders to understand needs and inform product tech roadmaps, strategies, features, and priorities for Salesforce Audience Platform (Customer Data Platform/CDP) and data acquisition tools.
2. Enable and optimize capabilities for BUs to start and expand first-party data collection, segmentation, and activation to deliver human-centered experiences.
3. Educate and inspire marketers with best practices, develop training modules, and lead virtual training sessions for internal and external teams.
4. Simplify Personalised Connections processes and technology for a seamless user experience by understanding marketers’ needs and collaborating with tech teams and external SaaS partners.
5. Work in an Agile environment, refining priorities quarterly, outlining milestones, deliverables, and identifying risks and opportunities.
6. Lead complex global projects involving multiple stakeholders, defining DAIPs, and ensuring milestone delivery.
7. Manage a near-shore agency team (3 members) to provide support and training for internal teams.

Qualifications and skills

• Significant experience in global or local digital marketing roles.
• Experience in solving consumer problems and making meaningful connections across the experience journey, especially with data acquisition tools.
• Proven ability to create business cases and influence roadmaps.

Care to join us? Find out what life at Haleon is really like at www.haleon.com/careers/

At Haleon, we embrace diversity by creating an inclusive environment that values different perspectives, fosters curiosity, and promotes fair outcomes. We strive for a workplace where everyone can belong and thrive. We support flexible working arrangements—please discuss options with our hiring team.

As you apply, you'll be asked to share voluntary personal information to help us assess diversity and inclusion efforts. This information is confidential and not accessible to hiring managers.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive consideration regardless of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, or veteran status.

Accommodation Requests

If you need accommodations during the application process, please inform your recruiter with specific details. We are committed to supporting all candidates throughout recruitment.