Global Digital Marketing Executive

Dorchester Collection; Knightsbridge; Hybrid; GBP 65,000 - 80,000; Full time

Benefits offered by this job

Complimentary hotel stays with meals

50% off at hotel bars/restaurants

Refer a friend bonus

World class development opportunities

Social events

Free workday lunches

Cycle to work scheme

Discount platform access

Competitive retirement scheme

Job summary

Dorchester Collection seeks a Global Digital Marketing Executive to lead global CRM and digital marketing initiatives across multiple channels, delivering standout guest communications and campaigns. You will collaborate with hotel teams to align campaigns with commercial goals and drive engagement.

You will manage CRM platforms, analyse performance, and partner with agencies to optimise paid media while supporting innovation and guest experience improvements.

Qualifications

• Experience in performance marketing and CRM in luxury hospitality or premium lifestyle brands.
• Ability to interpret data and make commercial decisions.
• Experience with multi-property or multi-market campaign planning.

Responsibilities

• Execute and optimise global digital marketing activity across CRM, paid search and social.
• Maintain the global CRM communications calendar with hotel marketing teams.
• Coordinate campaign planning and content development with global and hotel stakeholders.
• Manage CRM campaigns using platforms like Dynamics and SevenRooms.
• Collaborate with hotels on content, targeting and creative development.
• Monitor and report CRM performance with actionable insights.
• Coordinate paid search and paid social campaigns with agency partners.
• Report on paid media performance and support optimisation.
• Support CRM innovation initiatives including personalisation and automation.
• Contribute to wider digital customer experience projects.

Skills

Performance marketing

CRM

Data analysis

Campaign optimization

Multi-market planning

Stakeholder management

Strategic thinking

Communication skills

Self-starter

Education

Degree in marketing or related field

Tools

Google Ads

Meta Business Suite

Programmatic (DV360)

Salesforce Marketing Cloud

Adobe Campaign

Job description

Position Overview

We care about your career and are known for having the absolute best people in the industry. When you join us as a Global Digital Marketing Executive you start a unique opportunity to become celebrated as the very best in your field. You’ll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story.

What you\u2019ll get

As a Global Digital Marketing Executive for Dorchester Collection, here are just some of the great benefits you will receive:

• Complimentary stays with breakfast included in all 10 Dorchester Collection hotels


• 50% off at bars and restaurants within all our Dorchester Collection hotels


• Refer a friend bonus scheme


• World class development opportunities


• Social events throughout the year


• Free Workday Lunches in the form of a prepaid contactless card


• Rental deposit loan, season ticket loan and cycle to work scheme


• Exclusive Access to a discount platform featuring 1000s of retailers


• Competitive retirement scheme

What you\u2019ll do

You\u2019ll love what you do and take pride in delighting our guests. In this role, you will:

• Be responsible for the execution and optimisation of global digital marketing activity across CRM, paid search, paid social and wider digital marketing channels, ensuring guests receive nothing but the best experience.


• Manage and maintain the global CRM communications calendar in collaboration with hotel marketing teams, ensuring campaigns are aligned with business priorities and commercial objectives.


• Act as the primary point of contact and liaison between the global team and hotel stakeholders for the coordination of campaign planning, content development and deployment schedules.


• Manage and execute all CRM campaigns through designated marketing platforms, including Microsoft Dynamics and SevenRooms, covering audience segmentation, campaign set-up, testing, deployment and quality assurance.


• Work closely with hotels on campaign content, targeting and creative development to deliver engaging and relevant guest communications.


• Monitor, analyse and report on CRM campaign performance, providing actionable insights and recommendations to improve engagement, conversion and commercial results.


• Coordinate the execution and optimisation of paid search and paid social campaigns in partnership with appointed agency partners, ensuring campaigns are delivered on time and within budget.


• Report on paid media performance, presenting key metrics, trends and recommendations to stakeholders and supporting ongoing optimisation efforts.


• Support the Global Digital Marketing Manager in the development and implementation of CRM innovation initiatives, including personalisation, automation and customer journey enhancements.


• Contribute to wider digital communication and customer experience projects, helping to identify opportunities to improve digital engagement across channels.


• Support the Global Head of Digital on strategic digital projects and initiatives, collaborating with internal and external stakeholders to drive the continued evolution of the digital marketing function.


• Embody and promote the company\u2019s values of Passion, Personality, Respect, Working Together and Creativity in all aspects of the role.

The items shared are the essence of a day in the life of a Global Digital Marketing Executive, but we\u2019ll make sure you are provided with specifics on how we deliver on our vision.

The hours of operation for this role are Monday to Friday 9:00am to 5:30pm, based in our corporate office in Knightsbridge, with one day working from home on Fridays.

What you\u2019ll bring

• Previous experience in performance marketing and CRM in luxury hospitality, travel, or premium lifestyle brands


• Hands-on expertise across Google Ads, Meta Business Suite, programmatic (DV360 or similar), and at least one enterprise CRM platform (Salesforce Marketing Cloud, Adobe Campaign, or equivalent)


• Fluent in GA4; able to pull and interpret data and translate it into actionable commercial decisions


• Experience with multi-property or multi-market campaign planning


• Ability to manage upwards and sideways across hotel commercial teams, balancing multiple stakeholders without direct authority


• Strategic thinker who can balance brand integrity with revenue ambition


• Degree in marketing, business, or related field, or equivalent commercial experience


• You have a talent for marketing and apply a methodical and analytical approach to your work.


• You are a self-starter, show initiative and possess excellent organisational and time management skills with the ability to multitask and prioritise workload with strong attention to detail.


• Communication is what keeps our departments running perfectly. You have great communication skills with a strong customer service ethic.


• English is the primary language used by our team. You can comfortably communicate in this language. Additional languages such as French and/or Italian would be an asset.